[Hiring] Director of Web Strategy @Cyera

Role Description

Cyera is hiring a Director of Web Strategy to lead the website's conversion efforts and visitor engagement. This role is hands-on and data-driven, reporting into marketing leadership with budget and roadmap ownership from day one.

Responsibilities

• Conversion rate optimization.
• Own the CRO roadmap for cyera.com — personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category.
• Visitor identification & retargeting.
• Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie-deprecation and consent requirements.
• Chat & digital experience.
• Own the performance of our website chat experience as a core conversion and qualification channel.
• Web analytics & reporting.
• Be the single source of truth on core web KPIs — unique visitors, conversion, visitor growth, page time, demo requests, and chat performance — and report on them with the rigor this team expects.
• Cross-functional integration.
• Partner with our in-house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one-off requests.
• Platform story on the web.
• Make sure the site experience reflects Cyera as an integrated AI Trust platform — not three disconnected products — from navigation to conversion path.

What Success Looks Like

• In the first 90 days, you've audited the current site experience end-to-end, stood up a CRO roadmap, and can answer — with data — how much of our traffic we identify and retarget today.
• By the end of year one, Cyera website is recognized as industry-best for both brand and a rich digital experience, website conversion has moved meaningfully against an ambitious, benchmarked target; the visitor-to-pipeline journey (identification, retargeting, chat, conversion) runs as one coordinated motion instead of disconnected pieces; and the website is recognized across the company as a measurable pipeline-driving asset.

Qualifications

• 10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category.
• Deep, hands-on CRO expertise — testing programs, personalization, funnel diagnosis — with real, attributable results you can show.
• Experience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline.
• Working fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rather than needing to be the expert yourself.
• Comfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap.
• A metrics-first operating style — you default to data over opinion, and you can defend a roadmap with numbers.
• Experience partnering with demand generation, paid media, and brand teams toward shared pipeline goals.

Benefits

• Ability to work remotely, with office setup reimbursement.
• Unlimited PTO.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Life, short and long-term disability insurance.