[Hiring] Director of Revenue Marketing @NorthAB LLC

Role Description

The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.

• Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
• Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
• Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
• Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
• Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
• Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
• Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
• Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes.
• Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation.
• Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.

Qualifications

• 5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability.
• Minimum 3 years leading high performing marketing organizations.
• Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth.
• Experience supporting both direct sales and partner/channel organizations.
• Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement.
• Demonstrated experience implementing AI-powered marketing technologies and automation platforms.
• Experience within SaaS, FinTech, Payments, Technology, IT Services, Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)
• Experience building Account-Based Marketing programs. (Preferred)
• Experience working alongside Revenue Operations organizations. (Preferred)
• Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems. (Preferred)

Requirements

• Thinks like a revenue executive—not simply a marketing leader.
• Embraces AI as a transformational business capability rather than a productivity tool.
• Combines strategic vision with hands-on execution.
• Uses data to drive decisions and continuous optimization.
• Challenges conventional thinking and embraces experimentation.
• Operates with urgency, curiosity, and accountability.
• Builds collaborative relationships across Sales, Product, Customer Success, Finance, and Executive Leadership.
• Inspires teams through innovation, transparency, and measurable results.

Benefits

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Education Assistance
• Paid Maternity & Paternity Leave
• Mental Health Support & Well-Being Program
• Company-funded Lifestyle Spending Account