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Director of Retention & Lifecycle
@Freedom Laser Therapy, Inc.
[Hiring] Director of Retention & Lifecycle @Freedom Laser Therapy, Inc.
Mar 12, 2025 - Freedom Laser Therapy, Inc. is hiring a remote Director of Retention & Lifecycle. 💸 Salary: competitive compensation, including performance-based bonus. 📍Location: USA.
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Role Description
The Director of Retention & Lifecycle will be responsible for building and executing strategies to scale iRestore's subscription program, increase MRR, and drive customer retention across all lifecycle channels.
- Lead the retention marketing team, overseeing email, SMS, and subscription growth initiatives.
- Collaborate with Growth, Creative, Product, and Customer Experience teams to enhance the overall customer journey.
- Thrive in data-driven marketing with deep knowledge of subscription businesses.
- Build retention strategies that maximize customer LTV.
Qualifications
- 7+ years of experience in retention, lifecycle marketing, or CRM, with a strong focus on subscription businesses and DTC eCommerce.
- Proven track record of scaling and optimizing subscription programs, with measurable success in increasing MRR and reducing churn.
- Strong expertise in email marketing, SMS marketing, and lifecycle automation.
- Experience managing tools like Klaviyo, Postscript, and Skio (or Recharge).
- Highly analytical, with experience using data-driven insights to optimize LTV, AOV, retention rate, and churn metrics.
- Cross-functional leadership experience, collaborating with teams across Growth, Product, Creative, and CX.
- A strategic mindset with the ability to execute high-impact campaigns and experiments to drive revenue.
- Experience in cohort analysis, segmentation strategies, and retention-focused personalization.
- Strong leadership and team management experience, with a track record of developing high-performing teams.
Requirements
- Own and develop a data-driven subscription strategy to increase Monthly Recurring Revenue (MRR) while improving retention.
- Identify and optimize key moments in the customer lifecycle to improve conversion to subscription and reduce churn.
- Partner with the Product, Growth, and CX teams to improve the overall subscription experience.
- Continuously refine pricing strategies, promotional offers, and retention tactics to maximize subscriber LTV.
- Own and optimize Klaviyo (email), Postscript (SMS), and Skio (subscriptions) for cohesive messaging and automation.
- Develop and implement high-impact email and SMS flows.
- Build personalized lifecycle marketing campaigns based on customer behaviors and segmentation insights.
- Develop churn reduction initiatives to increase subscription retention rates and maximize overall customer lifetime value (LTV).
- Identify and optimize key drop-off points in the subscription funnel.
- Analyze customer cohorts and churn data to develop high-impact win-back strategies.
- Directly manage and mentor the Senior Growth Manager, Retention & Lifecycle.
- Establish KPIs, goals, and performance tracking to measure the effectiveness of lifecycle & subscription initiatives.
- Align with Growth, Paid Media, Performance Creative, and Product teams for a seamless customer journey.
- Work with Creative & Design teams to develop engaging lifecycle marketing assets.
- Partner with Customer Support (CX) and Operations teams to optimize subscription experiences.
- Regularly present insights, reports, and recommendations to executive leadership on retention performance and growth opportunities.
Benefits
- Competitive compensation, including performance-based bonus.
- Unlimited PTO.
- Flexible schedule.
- Healthcare (medical, dental & vision) fully covered.
- Gym membership credit.
- Kindle/Audible credits for lifelong learning and personal development.
- Free iRESTORE Products.
- Paid maternity/paternity leave.
- Work anywhere / remote job.
Company Description
At iRESTORE, our mission is to restore confidence by providing safe and effective solutions for improving health and beauty.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive compensation, including performance-based bonus
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 12, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
