[Hiring] Director of Product Marketing @Wander

Role Description

Product velocity at Wander has gone vertical. Now product marketing has to match it. As Director of Product Marketing for WanderOS you own the strategic voice of the platform that runs travel operators' businesses:

• How we position it
• How we generate and convert demand for it
• How we launch every product and feature
• How we keep thousands of operators engaged as the platform evolves at ludicrous speed

You will report directly to Wander's CMO and work closely with our VP of Sales and the GTM team in Austin on accelerating WanderOS across the globe. You will build and lead the product marketing function, set the bar for how we launch, and be the person Product, Sales, and the founder look to when it is time to tell the world what we built. This role is remote across the US or Canada. If you are in Austin or San Francisco, we have offices waiting for you (SF is in the Presidio).

Qualifications

• 8+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software, including experience leading product marketing or a team
• Proven record building positioning and running demand generation and go-to-market campaigns with measurable pipeline and revenue impact
• Experience owning product communications and release messaging that drove real feature adoption
• Strong analytical skills: research, segmentation, funnel analysis, performance measurement
• Exceptional written and verbal communication skills
• Deep understanding of platform-led growth and the operational realities of the businesses our customers run
• High standards, fast-paced, and ability to build teams that ship

Requirements

• Define differentiated positioning and messaging frameworks for WanderOS
• Own buyer segments, operator personas, and the competitive landscape
• Partner with Product and GTM leadership to establish value propositions
• Own the tiered go-to-market launch system end to end
• Set launch tiers with the CMO and Product leadership
• Direct launch collateral: messaging decks, launch scripts, sales enablement kits, operator testimonials, and website content
• Own event strategy for WanderOS and gifting strategy for leads and customers
• Build and run demand generation campaigns with Marketing and Sales
• Develop top and mid-funnel content: landing pages, webinars, case studies, email nurtures, and gated assets
• Define lead nurture journeys with lifecycle and CRM
• Equip Sales with positioning, battlecards, and enablement
• Own how WanderOS communicates with existing operators
• Translate complex platform capabilities into clear, benefit-led narratives
• Define and track KPIs across awareness, lead generation, acquisition, activation, adoption, and retention
• Analyze product usage, funnel performance, and competitive trends
• Hire, lead, and develop product marketers as the function scales
• Enable internal teams with training, competitive intelligence, and concise product narratives

Benefits

• Base salary: $165,000 to $200,000 USD, based on seniority, experience, and location
• Meaningful equity
• Health, dental, and vision coverage
• Remote-first across the US and Canada, with offices in Austin, TX and San Francisco (Presidio)

Company Description

You could spend the next few years polishing the narrative at a company that ships twice a year. Or you could own the story of the platform rewriting how a $4 trillion industry operates, at a company that ships every week. Apply now.