[Hiring] Director of Product Marketing @Pair Team

Role Description

As Director of Product Marketing, you will own how Pair Team connects its product to the people we serve. You sit at the intersection of product, growth, and the patient across our service lines and programs within Medicaid and Medicare and you own the work that turns a powerful care platform into patients who enroll, engage, and stay. You are the voice of the patient inside the company and the voice of the product in the market.

This is a hands-on role for someone who loves both the craft and the evidence behind it. You will:

• Build a deep, research-backed understanding of who our patients are and what they need.
• Translate insights into sharp positioning and messaging.
• Own the message architecture for various teams.
• Be the two-way bridge between product and patient.
• Partner closely with various teams on go-to-market strategies.
• Protect compliance and patient trust at every step.

This is a fully remote position reporting to the SVP of Growth & Marketing.

What You’ll Do

• Patient & Market Insight:
  • Build a deep, continuously refreshed understanding of our patients and members.
  • Own audience segmentation and voice-of-patient research.
  • Track the competitive and category landscape.
• Positioning, Messaging & Narrative:
  • Own Pair Team’s patient-facing positioning and value propositions.
  • Craft messaging that resonates with real people.
  • Develop messaging and packaging for new audiences and programs.
• Patient Experience & Lifecycle Marketing:
  • Own and elevate the patient journey end to end.
  • Design lifecycle and member-communication programs across channels.
  • Treat activation and retention as products to be improved.
• Product Partnership & Go-to-Market:
  • Serve as the two-way bridge between product and patient.
  • Lead go-to-market for new patient-facing features.
  • Run message and creative testing with statistical discipline.
  • Build the feedback loops that turn results into sharper messaging.

Qualifications

• 6+ years in product or lifecycle marketing.
• A proven track record of turning customer insight into measurable outcomes.
• Strong qualitative and quantitative research skills.
• Excellent writing and storytelling abilities.
• Experience partnering closely with product and design.
• Comfort with data and measurement.
• Experience operating in early-stage, high-growth environments.
• A systems mindset for improving outcomes.
• Deep alignment with Pair Team’s mission.

Bonus Points for any of the following:

• Consumer or direct-to-patient lifecycle marketing experience.
• Healthcare, Medicaid, Medicare, or other regulated-industry experience.
• Experience marketing AI or technology products.
• Bilingual (English/Spanish) or experience marketing to bilingual audiences.

Benefits

• Competitive salary: $180,000 - $200,000.
• Equity compensation package.
• Flexible vacation policy.
• Comprehensive medical, dental, and vision coverage.
• 401(k).
• 100% company-sponsored short and long-term disability and life insurance.
• Subsidized backup childcare and caregiver supports.
• Work entirely from home.
• Monthly $100 work from home expense stipend.
• We provide the equipment needed for the role.
• Opportunity for rapid career progression.