[Hiring] Director of Product Marketing @Step

Role Description

Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem-solver, and is excited about the opportunity to engage with Gen Z and the broader product ecosystem at Beast Industries.

• Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
• Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion
• Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
• Deliver best-in-class loyalty and gamification programs at scale
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
• Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
• Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
• Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high-impact and meaningful learnings
• Build, develop, and mentor a product marketing team including lifecycle marketers; lead with a passion for learning and development

Qualifications

• 8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
• Product marketing experience working across the funnel in B2C tech and/or a consumer app
• Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development
• Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
• Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
• Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth

Requirements

• Core technologies we use:
• Braze
• Mixpanel
• Looker
• Claude
• Twillio
• Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
• Reports to: Chief Marketing Officer
• Education: Bachelor's degree or an equivalent combination of education, training, and experience

Benefits

• Competitive compensation and stock options
• Generous medical, dental, vision, and company-paid life insurance
• 401k plan with Safe Harbor company matching
• Flexible vacation policy and paid company holidays
• 12 weeks paid parental leave with flexible return to work
• Company-provided technology package

Company Description

Step is a remote-first company building banking for the next generation. We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.