[Hiring] Director of Product Marketing @Help Scout

Role Description

We're looking for a Director of Product Marketing to own how Help Scout tells its story in a crowded, fast-growing market – shaping the positioning, narrative, and go-to-market strategy that define how customers, prospects, and the industry understand our platform.

It's an exciting time to be here. With a new vision and an AI-driven vision, we’ll be shipping more products faster to ensure we can quickly meet the changing needs of the market. You'll set the strategy for how we position that pace of innovation, build the frameworks that help the whole company talk about it credibly, and make sure our AI-driven product investments land as real value in the market not just feature noise.

You'll report to the VP of Marketing, leading our product marketing function, and will manage our Lead Product Marketing Manager.

About the role

• Own product marketing strategy.
• Set and execute the quarterly and long-term strategy for how Help Scout positions its product and platform, informed by market trends, competitive analytics, and where the company is headed.
• Build and scale the product marketing function.
• Manage and partner with our Lead Product Marketing Manager, setting priorities, coaching on craft, and creating room for them to grow into owning larger initiatives.
• Enable the whole company.
• Ensure sales, support, and teammates across Help Scout have what they need to understand and clearly articulate the value of what we ship.
• Shape competitive intelligence at a strategic level.
• Go beyond synthesizing competitive research by turning it into a point of view on where the market is heading and how Help Scout should move to win.
• Own major product launches and seasonal release events end-to-end.
• Set the strategy and narrative arc for product release events and other major launches, coordinating across Sales, Product, Support, and Marketing to land them with impact.
• Represent Help Scout's product story externally.

Qualifications

• You have significant experience in product marketing for a B2B SaaS product or AI platform, with a track record of owning strategy, not just executing campaigns.
• You're an expert in every core discipline of product marketing: positioning, messaging, buyer personas/ICP, sales enablement, and launches.
• You've managed people before, and know how to coach someone on craft, give them room to own real work, and help them grow into more senior responsibility.
• You have a point of view on positioning AI-powered products credibly, and ideally have direct experience marketing AI features or products.
• You use AI tools daily to improve your own output and your team's.
• You're a storyteller at heart. You write strong narratives that make complex products feel simple, human, and memorable.

Benefits

• Competitive salary and an internal, transparent salary formula based on market data.
• Flexible time off – you choose the holidays and vacations that make sense for you.
• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care.
• A home office stipend to help you get set up and productive.
• A co-working stipend up to $300 a month if you choose to work out of your house.
• A yearly professional development stipend of $1,800 to help you grow in your craft.
• If you’re in the U.S. or Canada, we offer top tier health insurance for you and your dependents.