[Hiring] Director of Product Marketing @Benchmark Education Company LLC
Mar 29, 2025 - Benchmark Education Company LLC is hiring a remote Director of Product Marketing. 💸 Salary: unspecified. 📍Location: USA.
Role Description
We seek a strategic Director of Product Marketing to lead the marketing efforts for our K-8 English Language Development and Spanish Language Arts products and services. This role drives market positioning, messaging, and go-to-market strategies to effectively reach educators, school districts, and families. The Director will be responsible for supporting marketing efforts throughout a product’s lifecycle and across the entire sales funnel, ensuring a seamless connection between product development, demand generation, and customer engagement. The ideal candidate will have extensive product marketing experience, a solid understanding of the K-8 education market, and a passion for serving multilingual learners.
- Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions.
- Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners.
- Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors to help position BEC as a top ELD and SLD solutions provider.
- Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes.
- Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers.
- Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns.
- Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators.
- Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention.
- Represent the company at industry conferences, webinars, and other key events to promote our supplemental solutions.
Qualifications
- 7+ years of management experience in educational publishing and marketing.
- Proven track record of growing revenue-driven campaigns from strategy through to execution.
- Expertise in K-8 English Language Development and Spanish Language Arts.
- Strong background in market research, competitive analysis, and data-driven decision-making.
- Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences.
- Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution.
- Experience in digital marketing, content marketing, and sales enablement strategies.
- Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment.
- Bachelor's degree in Marketing, Education, Business, or a related field (Master’s preferred).
- Fluent in English and Spanish (verbal and written).
Benefits
- Be part of a mission-driven organization committed to literacy and language education.
- Lead marketing strategies for impactful solutions that support multilingual learners.
- Collaborate with a passionate team dedicated to innovation in K-8 education.
- Competitive salary, benefits, and professional growth opportunities.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 29, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
