[Hiring] Director of Performance Marketing @ZRG

Role Description

ZRG is looking for a Director of Performance Marketing to lead and scale our demand generation engine. This is a senior, strategic role - but one that stays close to the data and the work. You'll own paid media strategy and execution across all channels, build and optimize lead generation and nurture programs, and play a pivotal role in driving cross-sell and post-hire engagement across ZRG's full portfolio of services. You'll partner closely with our Business Unit Marketing Directors and commercial teams across executive search, embedded recruiting, consulting, and interim to ensure marketing is accelerating pipeline and revenue at every stage. You'll also lead and grow a team, including a Manager of Performance Marketing, agency partners, and external contractors, and build the systems, processes, and culture that allow this function to scale.

Qualifications

• A senior performance marketer with 8+ years of experience across paid media, demand generation, and marketing operations - ideally in B2B professional services, SaaS, or a similarly complex, consultative sales environment.
• Proven ability to drive pipeline and revenue through paid and owned channels, with deep fluency in paid search, paid social, programmatic, and marketing automation.
• Experienced in cross-sell and lifecycle marketing - you understand how to use marketing to expand existing relationships, not just acquire new ones.
• A strong collaborator who can work alongside business unit leaders, sales teams, and commercial partners to align marketing to revenue goals without losing sight of execution.
• Analytically rigorous - you know your numbers, build your own reports when needed, and use data to make decisions and tell stories.
• An experienced people leader and agency manager who can develop talent, hold partners accountable, and build a high-functioning team.
• A trusted advisor who takes the extra time to explain the details and does the right thing for the people and the business.
• Comfortable with ambiguity and excited by the opportunity to build something - you don't need a fully built playbook to get started.

Requirements

• Own ZRG's paid media strategy and execution across all channels - paid search (PPC/SEM), paid social (LinkedIn, programmatic), content syndication, intent-based targeting, and display.
• Set channel strategy, be accountable to budgets set by the Director, GTM Operations, and hold agencies and platforms accountable to performance against UQL, MQL, meeting, cost-per-lead, cost-per-meeting, and pipeline contribution targets.
• Build and continuously optimize full-funnel paid programs that drive both awareness and direct response.
• Oversee landing page strategy, conversion rate optimization, and A/B testing frameworks.
• Leverage new techniques around AI-driven market signals – UQLs – and generating nurture strategies to convert those into qualified leads.
• Execute against ZRG's post-hire engagement marketing strategy.
• Build nurture programs and campaigns that keep ZRG visible and relevant to existing clients.
• Partner with client success, delivery, and account teams to identify cross-sell moments.
• Define and track metrics that connect engagement marketing activity to expanded client relationships and incremental revenue.
• Serve as the performance marketing lead for ZRG's four business units.
• Translate business unit goals into channel-specific paid and owned media plans.
• Own and drive the end-to-end SEO strategy.
• Lead execution across technical, on-page, and content SEO.
• Lead the strategy and optimization of ZRG's owned channels - email, marketing automation, website, and organic social.
• Own the roadmap for ZRG's marketing automation platform (Pardot/Salesforce Marketing Cloud).
• Build and maintain the performance marketing measurement framework.
• Lead weekly, monthly, and quarterly performance reviews.
• Drive a culture of testing and iteration.
• Manage, report and be accountable to budget across media, agencies, tools and vendor support.
• Partner with revenue operations and sales leadership to ensure lead handoff, attribution, and funnel visibility are accurate and actionable.
• Directly manage the Manager of Performance Marketing.
• Own the relationships with agency partners, media buyers, and external contractors.
• In partnership with GTM Operations, build the team structure, hiring plan, and operating model.
• Foster a high-performance, test-and-learn culture.

Benefits

• Compensation is tailored to each individual based on their skills, qualifications, experience, and location.
• Comprehensive benefits package beyond base pay.

Company Description

ZRG is at an inflection point. We're growing fast, our service portfolio is expanding, and performance marketing is one of the most important levers we have. This is a rare opportunity to own a function with real commercial impact, build a team from an early stage, and leave a visible mark on how a market-leading talent advisory firm grows.