[Hiring] Director of Performance Creative @Nello

Role Description

You’ll own creative strategy across all advertising mediums, with a primary focus on paid creative across Meta, TikTok Ads, TikTok Shop, and any other paid channels. You'll be reporting directly into our EVP of Marketing.

• Own the creative roadmap for paid social (largely Meta, TikTok): concepts, hooks, scripts, and briefs for statics, video, and UGC.
• Run a structured creative testing program — form hypotheses, ship variants quickly, read performance data, and double down on what works.
• Lead our UGC & content creator content pipeline: sourcing, briefing, and directing creators and affiliates so their content performs for the brand.
• Support the content strategy for organic social and TikTok Shop — what we post, what we amplify, and how organic feeds the paid engine.
• Own creative reporting: a clear, shared view of what’s working, what’s fatiguing, and what we should make next.

Qualifications

• 5+ years in creative strategy, growth creative, or content marketing — with at least 2 years in DTC consumer products (food & beverage or wellness a plus).
• A proven record of ad creative that scaled: you can point to specific concepts you developed and the performance results behind them.
• Fluent in the paid social metrics that matter — thumbstop, watch time, CTR, CPA/ROAS — and comfortable letting data overrule your taste.
• Experienced managing UGC creators, influencers, or affiliate content programs end to end.
• A strong writer and brief-builder who can direct editors, designers, and creators to a sharp outcome.
• Native-level intuition for TikTok and Instagram — you know why something works before the comments tell you.
• Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating.
• Familiarity with creative analytics platforms (e.g., Motion) and TikTok Shop’s affiliate ecosystem.
• Strong project management experience on platforms like ClickUp (ClickUp-specific preferred).
• Experience with AI creative tooling (image/video generation, AI voiceover, avatar video).

Benefits

• Competitive pay for our size, stage, and market.
• Bonus and equity opportunities.
• Benefits package covering medical, dental, vision, & PTO.
• A lifetime supply of product!