[Hiring] Director of Patient and Brand Marketing @Headway

Role Description

We are looking for our first Director of Patient & Brand Marketing to join Headway at a pivotal time for our company. In this role, you will lead a team responsible for making Headway the #1 place people turn when they need great mental healthcare built around their unique needs. You will report to the Head of Brand, PMM & Communications and your team’s work will span product marketing and brand marketing including media partnerships and creative strategy.

As Director, Patient & Brand Marketing, you'll own the levers that matter most in building a brand people trust and love. You'll shape the products and experiences that make patients feel seen and heard, define the creative strategies that set Headway apart from everyone else in the market, and decide where and how we show up so that our message breaks through and drives real results.

You'll be accountable for building long-term brand awareness and trust while also driving efficient patient growth, so you'll need to be just as comfortable talking about the cultural relevance and media reach & frequency required to break through the clutter as you are about the testing frameworks and data that proves the work is working to get more patients into great care.

What You'll Do

• Product Marketing:
  • Bringing best-in-class consumer product experiences to market for the patients on our platform.
  • Developing a deep understanding of what people believe, fear, and need at every step of their mental healthcare journey.
  • Translating insights into products, experiences, and messaging to move patients forward.
• Brand Media & Partnerships:
  • Determining where we show up when we tell our story.
  • Planning 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations, and experiences.
  • Managing large budgets, testing & optimizing spend and channel mix to maximize impact.
• Brand Strategy:
  • Shaping the products, content, and experiences to show Headway as distinct and differentiated in the market.
  • Driving the strategy behind compelling and memorable work that only Headway could deliver.
• Measure What Matters:
  • Owning brand and patient marketing outcomes that ladder up to company growth goals.
  • Fluency in A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling.
• Build and Lead the Team:
  • Attracting, developing, and retaining high-performing marketers.

Qualifications

• Experience across brand marketing, product marketing, and integrated marketing, ideally a blend of all three.
• At least 3 years of hands-on media experience.
• Experience leading or partnering closely with product marketing teams.
• Driving brand strategy, creative, and partnerships for products or services in competitive, regulated categories.
• 15+ years of marketing experience, mix of agency and in-house, working at best-in-class consumer tech brands.

Requirements

• Strong understanding of media math and campaign optimization.
• Experience in driving brand strategy and partnerships.
• Ability to work in highly competitive environments.

Benefits

• Opportunity to make a meaningful impact in mental healthcare.
• Work with a diverse and inclusive team.
• Competitive compensation and benefits package.

Company Description

Headway’s mission is to fix the barriers to mental healthcare access. We automate the administrative work of credentialing, claims, and payment reconciliation, allowing providers to focus on care. With over 85,000 providers and 1 million patients served, we are building the best tools for therapists and reimagining the experience of finding a therapist.