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Director of Organic: Content & SEO
@Black White Zebra
[Hiring] Director of Organic: Content & SEO @Black White Zebra
Mar 19, 2025 - Black White Zebra is hiring a remote Director of Organic: Content & SEO. 💸 Salary: $150,000 to $200,000 cad. 📍Location: Canada.
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Role Description
As Director of Organic: Content & SEO, you'll lead our content strategy with a primary focus on driving organic growth through exceptional, search-optimized content. You'll collaborate closely with editorial teams, content creators, and key stakeholders to plan, develop, and execute content strategies across our growing portfolio, significantly increasing our organic traffic and domain authority.
- Deliver High-Performing Organic Content - Ensure the team executes the best work for maximum impact, in content planning, production sequencing, and the content itself to ensure production is optimized for organic growth, revenue, and topical authority for the target audiences.
- Maintain & Maximize Content Performance - Ensure the work is executed right - faithfully following process, SOPs and playbooks and consistently ranking top for target keywords, driving traffic, clicks, and subscriptions.
- Lead & Coach A High-Performing Team - Help the team set ambitious, achievable goals for their publication's traffic growth, quality, and execution and guide them towards achieving those goals. Develop and implement content-focused SEO strategies to drive consistent organic growth.
- Direct and Iterate on our world-class SEO strategy - Provide strategic oversight and direction on content planning, ensuring alignment with business goals and audience needs. Direct our SEO team on keyword research and content analysis, supporting our editorial teams in creating content that ranks highly in search engines.
Qualifications
- 5+ years of proven experience leading SEO-driven content strategies that resulted in substantial organic growth.
- Significant experience managing large (50+ individuals) teams of writers & editors.
- Deep knowledge of SEO best practices, keyword research, content analysis, and backlink building.
- Adept at interpreting web analytics data (Google Analytics, Search Console) to create clear, actionable insights.
- Experience using SEO tools such as Ahrefs, SEMrush, Clearscope, or similar platforms.
- Exceptional analytical skills, with deep expertise in data-driven decision-making.
- Strong proficiency with content management systems.
- Excel in strategic thinking, communication, and collaboration, able to effectively educate and inspire editorial teams.
- Deeply curious, proactively staying ahead of industry changes and algorithm updates.
- Strong organizational and problem-solving skills, capable of managing multiple projects and priorities.
- Outstanding communication and presentation abilities.
- The ability to breathe life and inject humour into traditionally dry topics.
- Strong project management skills, including resource allocation and deadline management.
- Knowledge of AI and automation tools for content creation and optimization.
- Self-driven, organized, and passionate about achieving excellence through content optimization.
Requirements
- This full-time position is available as either a 100% remote or hybrid position if you're able/would like to commute into our Vancouver office.
- The role offers an annual salary in the range of $150,000 to $200,000 CAD.
- In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
Company Description
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
- Our brands cover project management, product management, people management, customer experience, quality assurance, and others.
- Founded in 2011 as The Digital Project Manager blog by our CEO Ben Aston.
- International team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications.
- Ranked #30 in The Globe and Mail’s Fastest Growing Company list.
- Received a CMI award for Best Digital Publication for The Digital Project Manager.
- Listed in both Canada's Top Small & Medium Employers and Best Employers in BC.
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$150,000 to $200,000 cad
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Mar 19, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
