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Data Analysis
Research Manager, Audience Insights
@Black White Zebra
[Hiring] Research Manager, Audience Insights @Black White Zebra
Apr 01, 2025 - Black White Zebra is hiring a remote Research Manager, Audience Insights. đź’¸ Salary: $100,000 to $160,000 cad. đź“ŤLocation: Canada.
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Role Description
We’re looking for an Audience Insights, Research Manager to build and lead a team of researchers who will turn data into powerful insights, shaping the future of our content, business strategy, and product development. Reporting to the VP, Media, you will collaborate closely with our editorial, product, and strategy teams to produce market-leading research reports that SaaS executives rely on to make key decisions.
Your mission?
- Develop and manage a research program that delivers original data, deep insights, and compelling storytelling—making our content indispensable and our strategy data-informed.
- Architect the research framework, oversee data collection and analysis, and ensure insights are actionable, engaging, and accessible across teams.
- Shape how we leverage research to inform business strategy, power market reports, and build a knowledge-driven content portfolio.
Qualifications
- 5+ years of experience in market research, business intelligence, or industry analysis (preferably in SaaS, tech, or digital media).
- Strong ability to turn data into insights that drive decision-making.
- Curiosity and ambition to turn data into strategic foresight, not just validation.
- Experience leading a team of analysts or researchers.
- Proficiency in quantitative and qualitative research methodologies.
- Expertise in survey design, data analysis, and competitive research.
- Strong storytelling skills—able to create compelling narratives from complex data.
- Excellent communication skills (written and verbal).
- Experience with data visualization, reporting tools, and research automation.
- Ability to collaborate across content, product, and strategy teams.
Requirements
- Lead the Research Function: Establish and oversee a structured research framework that combines primary and secondary, qualitative and quantitative methodologies to generate meaningful insights.
- Deliver High-Impact Reports: Produce market research reports, industry benchmarking studies, competitive intelligence briefs, and SaaS trend analyses that guide both external audiences and internal business strategies.
- Turn Data into Strategy: Work with content, strategy, product, and revenue teams to ensure research findings shape editorial direction, go-to-market plans, audience growth strategies, and monetization models.
- Ensure Research is Actionable and Usable: Structure, tag, and document data in ways that make it easily discoverable and applicable across content, product, and revenue teams.
- Scale Research Operations: Implement tools, automated systems, and best practices to make research workflows efficient, repeatable, and high-quality.
- Stay Ahead of Industry Trends: Track SaaS market movements, emerging technologies, and competitive dynamics to keep our research relevant and forward-looking.
- Engage with Thought Leaders: Conduct structured interviews with SaaS power users, consultants, community members, vendors, product managers, and industry analysts to bring real-world perspectives to our insights.
- Develop & Mentor a Team: Lead and grow a high-performing team of analysts. Provide mentorship, clear feedback, and developmental opportunities to help them become strategic thinkers and storytellers.
- Enable Internal Teams: Provide training, documentation, and tools that empower other teams to interpret and use research insights effectively in their own work.
- Experiment with Insight Delivery: Explore innovative formats such as interactive dashboards, forecasting tools, executive briefings, and visual storytelling to increase the reach and impact of our insights.
Benefits
- This full-time position is available as a remote position, with an annual salary in the range of $100,000 to $160,000 CAD.
- In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
Company Description
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
- Our brands cover project management, product management, people management, customer experience, quality assurance, and others.
- We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston.
- We’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications.
- We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
- We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager.
- We’re listed in both Canada's Top Small & Medium Employers and Best Employers in BC.
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Data Analysis
Data Analysis
|
Salary
đź’¸
$100,000 to $160,000 cad
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
