[Hiring] Director of Marketplace Channel Management @AG1

Role Description

• Strategic Leadership:
  • Develop and execute channel strategies for Amazon and TikTok Shop that significantly grow sales, market share, awareness, and profitability.
  • Define the role of each marketplace in the broader omnichannel strategy, and align channel goals with overall business objectives alongside senior leadership.
  • Own channel P&L, forecasting, and annual planning for Amazon and TikTok Shop.
• Marketplace Ownership & Operations:
  • Own day-to-day performance of both marketplaces, including listing and catalog management, pricing.
  • Support the Fulfillment & Distribution team on inventory health, and fulfillment.
  • Lead promotional and offer strategy, including platform deal events (Prime Day, BFCM, Deal For You Days, etc.).
  • Direct merchandising strategy: assortment, bundles, variants by channel.
  • Oversee content and listing quality, including titles, imagery, A+/enhanced content, video, and reviews and ratings, optimized for each platform's search and discovery mechanics.
  • Maintain account health and compliance: policy adherence, listing integrity, MAP and pricing governance, and unauthorized seller monitoring.
• Platform & Partner Management:
  • Build strong relationships with Amazon and TikTok Shop account teams and with our agencies and third-party service providers.
  • Stay ahead of platform changes, new programs, beta features, and policy updates, and turn them into competitive advantage.
  • Negotiate terms and manage partnerships to maximize channel profitability.
• Performance Analysis & Reporting:
  • Use analytics tools to track KPIs including GMV, conversion, share of search, buy box ownership, contribution margin, inventory turns, and overall account health.
  • Monitor competitive and category trends, and adjust strategy accordingly.
  • Prepare and present regular performance reports to executive leadership, with wins, risks, and strategic recommendations.
• Advertising & Paid Media Strategy:
  • Partner with the Paid Media team on TikTok to align campaigns and strategies.
  • Own marketplace advertising strategy across Amazon Ads (Sponsored Products/Brands/Display, DSP) and TikTok Shop ads, including budget allocation, targeting, and bidding approach.
  • Set channel-level growth and profitability goals (TACoS, contribution margin) and monitor ad efficiency against them.
• Innovation & Continuous Improvement:
  • Identify new growth opportunities across emerging marketplace features, formats, and best practices in digital commerce.
  • Lead pilots and test-and-learn initiatives, and scale what works across both channels.

Qualifications

• 7+ years experience running Amazon and social commerce, with a proven record of driving significant Amazon revenue growth.
• Hands-on TikTok Shop experience, scaling growth on the marketplace.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Strong interpersonal, written communication, and organizational skills.
• Must have Amazon experience.
• DTC Experience strongly preferred.
• A full life outside of work with personal passions and hobbies!

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building, and accelerating productivity.
• A work environment and culture that is based on high performance, productivity, and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.