[Hiring] Director of Marketing, Strategic Accounts @Marqeta

Role Description

As Marqeta's Director of Marketing, Strategic Accounts, you'll own the marketing strategy for Marqeta’s strategic customer base, driving product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth. This leader serves as the primary marketing partner to the Strategic Accounts organization, orchestrating programs across various teams to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline.

We work Flexible First. This role can be performed remotely anywhere within the United States or from our headquarters in Oakland, CA. We’d love for you to join us!

The Impact You'll Have

• Strategic Account Marketing Leadership
  • Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team.
  • Develop and execute the marketing strategy for Marqeta’s strategic accounts.
  • Partner closely with various teams to deliver coordinated customer experiences.
  • Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.
• Strengthen Strategic Customer Relationships
  • Develop programs that deepen engagement and create long-term customer loyalty.
  • Ensure thought leadership programs and webinar topics are relevant for strategic customers.
  • Engage strategic account team leadership with industry events & speaking opportunities.
  • Leverage partnership to strengthen presence in market.
  • QBR and ABR strategy, innovation session prep, messaging and executive presentation support.
  • Custom customer content, research, and exclusive resources.
  • Partner with Insights team to deliver Voice of Customer programs.
  • Customer Advisory Board and executive touchpoint event strategy.
  • Product roadmap awareness and customer communications.
  • Executive engagement programs, including roundtables and industry forums.
  • Address regional marketing coordination.
• Drive Cross-Sell & Upsell Growth
  • Develop marketing strategies and programs that increase product adoption.
  • Create sales enablement materials, messaging, and campaigns.
  • Equip Strategic Account teams with necessary resources.
  • Design tailored competitive positioning for strategic accounts.
  • Develop account expansion playbooks aligned to customer journey.
  • Partner with various teams to develop business cases for new solutions.
• Account-Based Marketing & Campaign Strategy
  • Partner with Demand Generation for integrated marketing campaigns.
  • Advise on account segmentation and campaign prioritization.
  • Develop strategies to engage multiple stakeholders within customer accounts.
  • Ensure coordinated marketing engagement throughout the customer lifecycle.
• Customer Success & Partner Enablement
  • Develop onboarding resources and engagement programs.
  • Create scalable customer communications that support adoption.
  • Partner with Analytics for goal setting and performance tracking.
  • Identify opportunities to strengthen customer relationships.

Qualifications

• 10+ years in B2B marketing with a focus on account-based marketing.
• Experience marketing into complex, enterprise accounts.
• Proven track record driving cross-sell, upsell, and product adoption.
• A true partner to Sales and Account Management.
• Skilled at building executive relationships.
• Strong command of how customer marketing fits into the full revenue engine.
• Experience building customer advocacy and co-marketing programs.
• Ability to translate customer insight into action.
• Strong cross-functional leader.
• Data-informed and KPI-driven.
• Proficiency with core marketing and revenue tech stack.
• Thoughtful about global audiences.
• Strong communicator and storyteller.
• Experience in fintech, payments, embedded finance, SaaS, or financial services preferred.
• Comfortable operating in ambiguity.

Requirements

• Application submission.
• Recruiter video call.
• Hiring manager video call.
• Virtual “Onsite” consisting of 5-6 interviews.
• Offer!

Benefits

• Flexible working environment.
• Competitive compensation based on location.
• Annual bonuses for eligible employees.
• Multiple health insurance options.
• Flexible time off.
• Retirement savings program with company contribution.
• Equity in a publicly-traded company.
• Family-forming benefits and up to 20 weeks of Parental Leave.
• Free therapy sessions and financial coaching.
• Monthly stipend to support remote work model.
• Annual development dollars for growth and development.

Company Description

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, providing unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time.