[Hiring] Director of Marketing @Guidant Power

Role Description

Guidant Power is looking for a high-potential B2B marketer ready to take the next major step in their career. This is a hands-on leadership opportunity to build and own the marketing function of a rapidly growing, private-equity-backed services company. The Director will report directly to the CEO, work closely with sales and operating leadership, participate in Shore Capital's marketing cohorts and operating resources, and gain experience building the go-to-market capabilities of a company growing organically and through acquisition. We are looking for a builder, not simply a manager. The Director will own Guidant's lead-generation engine, HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline one and two quarters ahead of sales requirements. This role is designed for a marketer ready to earn broader leadership responsibility by producing measurable business results.

Qualifications

• 5 or more years of progressive B2B marketing experience, preferably in services, industrial markets, engineering, electrical services, or other technical businesses.
• Demonstrated success personally building and executing demand-generation programs that create qualified opportunities and pipeline.
• Strong hands-on experience with HubSpot or a comparable marketing automation platform.
• Strong marketing foundation with practical understanding of segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social media, email, events, and account-based marketing.
• Experience building lead-management processes, funnel metrics, attribution, dashboards, campaign measurement, and reporting.
• Experience managing agencies, vendors, contractors, budgets, and cross-functional programs.
• Experience in an acquisitive, multi-location, or rapidly scaling services company is preferred.

Requirements

• Establish clear priorities, standards, responsibilities, and deadlines.
• Define the strategy and personally drive execution.
• Listen carefully to customers and the market, identifying patterns and turning insights into campaigns.
• Build reliable reporting, maintain clean data, and understand conversion metrics.
• Understand how various systems connect into one revenue system.
• Treat marketing as a revenue-generating function.
• Excellent project management and organizational skills.
• Take ownership of outcomes and manage competing priorities.
• Energized by the opportunity to create something new and prove leadership ability.

Benefits

• This role is Remote.

Company Description

Guidant Power creates safer, more productive workplaces by helping companies improve electrical safety, reliability, and employee capability. We serve as a trusted guide, using arc flash studies, infrared thermography, electrical engineering, healthcare specific electrical safety services, and training to help customers understand electrical risks, prioritize next steps, and implement solutions across their locations. We serve well-known global and national companies including Nestlé, Land O'Lakes, Bridgestone, Abbott, and Chord Energy. Guidant is growing organically and through acquisitions to build a national electrical safety and reliability services platform. Learn more at guidantpower.com.