[Hiring] Director of Marketing @Council Capital

Role Description

We seek a hands-on marketing leader who can both strategize and execute with fresh ideas. You will oversee execution of marketing activities across brand, messaging, digital, and events, translating our complex analytics platform into clear, compelling value propositions for various healthcare buyers. Willingness to learn our solutions and service offerings in order to apply modern marketing practices and innovative approaches is critical for this marketing leader.

This is an individual contributor role, reporting to the Chief Growth Officer, who owns the marketing vision and budget. You bring craft, discipline, and follow-through. Your biggest wins in the first year will come from unifying the brand, maintaining consistent external messaging, and leveraging our digital channels and marketing tools.

You will have genuine autonomy over how the work is done and how our brand appears in the market. Strong candidates are excited to build and execute, not manage a large team. You are encouraged to bring innovation to outbound messaging and targeting.

What You Will Do

• Own and unify brand and positioning:
  • Bring consistency to templates, decks, email signatures, and collateral for a professional external brand.
• Enforce message discipline:
  • Maintain consistent, on-strategy external messaging across commercial payer, government/Medicaid, and Medicare audiences.
• Translate capabilities into buyer value:
  • Turn complex payment integrity and FWA capabilities into clear, differentiated value propositions for each buyer persona.
• Run digital marketing end to end:
  • Improve website user experience and conversion, maximize value from the marketing automation stack (e.g., HubSpot), and grow qualified traffic through SEO/AEO with measurable targets.
• Build sales-enablement narratives:
  • Deliver market-ready messaging frameworks and sales collateral at about 70 to 80% finished, so product and sales teams only refine the final details.
• Design and execute buyer-persona campaigns:
  • Create distinct programs for commercial, government, and Medicare/Medicaid buyers.
• Own events end to end:
  • Plan and run approximately 6 to 10 events per year (about 2 requiring travel), manage booth, collateral, pre-event demand, post-event follow-up, and vendors and sponsorships.
• Manage to a budget you help optimize:
  • Ensure maximum value from marketing spend set by the Chief Growth Officer, with disciplined stewardship.
• Report on effectiveness:
  • Define and track marketing KPIs—traffic, conversion, and pipeline contribution—and share results and learnings with leadership.

Qualifications

• 7+ years in B2B marketing, with a record of hands-on execution across brand, digital, and demand generation.
• Proven ability to translate complex or technical products into clear buyer value propositions.
• Strong writer and communicator who produces polished, sales-ready messaging with minimal direction, without obvious use of AI.
• Demonstrated innovation and creativity using AI and modern marketing technologies to generate ideas, test approaches, and deliver measurable results.
• Digital fluency: website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with proven outcomes.
• Event marketing experience, including complete ownership of trade shows or conferences and vendor management.
• Comfortable executing strategies and budgets set by a senior leader; disciplined, low-ego, and self-motivated.
• Healthcare, payer, or regulated-industry marketing experience.
• Thrives as an individual contributor in a lean, fast-paced, metrics-driven environment.

Nice to Have

• Experience marketing payment integrity, FWA, claims, or healthcare analytics solutions.
• Familiarity marketing to both commercial payers and government/Medicaid/Medicare buyers.
• Experience driving brand consistency at a scaling or newly independent.

Benefits

• Council Capital and our portfolio companies are committed to building high-performing teams by hiring the best talent—period.
• We believe in putting the right people in the right seats, regardless of background, and we’re always looking for individuals who bring fresh thinking, grit, and a drive to make a difference.