[Hiring] Director of Marketing @Figma

Role Description

We're looking for a marketing leader who can make Figma Weave the name people think of for AI-native creative work — and build the brand, the demand, and the team to get there. You’ll own marketing for Weave end to end, operating with the autonomy of a startup and the reach of Figma behind you.

What you'll do at Figma Weave:

• Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market.
• Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of.
• Build and run the growth engine that turns attention into users and revenue across the full funnel, measured and accountable dollar for dollar.
• Hire and lead a small, senior, high-output marketing team, while drawing on Figma’s scale, channels, and talent.
• Set marketing strategy and execute against it directly — moving fast, making bets, and measuring relentlessly.
• Partner closely with product, sales, and design teams, and with Figma’s broader marketing organization, to bring focus and ambition to a fast-moving market.
• Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact.

Qualifications

• Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company.
• A track record as both strategist and operator — you set the vision and you personally ship the work.
• Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact.
• Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness.
• A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth.

Requirements

• While it’s not required, it’s an added plus if you also have experience building and leading teams in fast-moving, ambiguous, category-defining markets.
• Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new category.

Benefits

• Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage.
• Retirement benefits with company contributions.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits.
• Paid time off, including paid sick leave, holidays, and other leave benefits in compliance with applicable laws.
• Employer-provided paid flexible PTO in addition to flexible paid sick leave.
• Additional benefits may include company recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts.
• Sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles.