[Hiring] Director of Marketing @Blytheco

Role Description

This role involves leading the strategy and execution of all marketing initiatives that drive qualified sales opportunities, revenue growth, and brand strength for Blytheco. This hands-on, data-driven leader partners closely with Sales and the Executive Team to ensure measurable results and alignment across the organization.

• Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events.
• Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel.
• Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization.
• Partner with Sales leadership to ensure lead quality, handoff efficiency, and continuous optimization of conversion rates.
• Oversee Blytheco’s Martech stack to ensure seamless automation, accurate data insights, and an optimized buyer journey.
• Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue.
• Evaluate and implement tools and processes that improve efficiency, tracking, and visibility across marketing and sales.
• Oversee the development of brand messaging, creative assets, and thought leadership content that reinforce Blytheco’s expertise and values.
• Strengthen Blytheco’s brand and social media presence to increase visibility, credibility, and engagement with target audiences.
• Lead social media strategy to build community, engagement, and positive sentiment across platforms.
• Enhance customer communications to deepen relationships and retention.
• Oversee the creation and distribution of newsletters, product updates, and customer success stories.
• Manage the marketing budget and performance metrics to ensure efficient resource allocation and transparency.
• Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement.

Qualifications

• 5+ years of proven success leading and developing marketing teams that drive results. Marketing experience in the software industry (ERP and CRM) is highly preferred.
• 5-10 years of hands-on marketing experience, to include demand generation, digital marketing, content marketing, branding, web design, social media, and other facets of marketing.
• In-depth knowledge of current online marketing techniques, tools, and best practices.
• BS/BA degree in Marketing, Communications, or related field strongly preferred.
• Exceptional writing, editing, communication, and listening skills are required.
• High level of proficiency with MS Word, Excel, Outlook, PowerPoint. Act-On experience is a plus.
• Demonstrated project and time management skills, with proven ability to deliver on time and within budget.
• Laser-focused analytical skills, with strong attention to detail.
• Ability to foster strong relationships with customers, co-workers, and team members.

Requirements

• A high level of personal and professional accountability.
• Hands-on, roll-up-your-sleeves work ethic and attitude.
• Oh-so-positive attitude, with a passion to succeed!
• Track record of delivering positive results in alignment with corporate initiatives.

Benefits

• Competitive compensation plan (Total Targeted Annual Compensation Range $155K-$200K).
• Medical, dental, vision coverage.
• Company-paid life insurance.
• Options for additional insurance coverages.
• 401(k) Plan.
• Paid Time Off accruals.
• Company Paid Holidays.
• Work from home opportunity.
• Tuition reimbursement and continuous learning opportunities.
• Employee Recognition and Leadership Programs.
• Annual Company Conference – “Quest for Excellence”.
• Employee Referral Bonus Program.
• Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts.
• Our award-winning culture.
• That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!