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Director of Lifecycle Marketing
@Ethos Life
[Hiring] Director of Lifecycle Marketing @Ethos Life
Mar 07, 2025 - Ethos Life is hiring a remote Director of Lifecycle Marketing. 💸 Salary: $134,000 - $237,000. 📍Location: USA.
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Role Description
We are seeking a dynamic and experienced Director of Lifecycle Marketing to lead our consumer lifecycle marketing strategy. You will be responsible for developing and executing innovative lifecycle programs across multiple channels to drive conversions, enhance customer engagement, and maximize customer lifetime value for our suite of consumer-focused insurance and fintech products.
- Develop and champion a comprehensive lifecycle marketing strategy to drive conversion, engagement, and retention across multiple product lines.
- Lead the development and execution of multi-channel lifecycle marketing programs across email, SMS, and other channels, focusing on driving conversions and improving customer lifetime value.
- Manage and mentor a high-performing team of lifecycle marketers, fostering a culture of rapid experimentation, innovation, data-driven decision-making, and continuous improvement.
- Partner closely with Product, Engineering, Creative, and Sales teams to ensure seamless program execution and impactful customer experiences.
- Oversee the end-to-end campaign process, including strategy development, creative briefing, audience targeting, A/B testing, deployment, performance monitoring, and optimization.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs.
- Continuously analyze customer data, campaign performance, and market trends to identify opportunities for program improvement, innovation, and new customer engagement strategies.
- Ensure compliance with all relevant regulations and guidelines within the insurance industry for all lifecycle marketing communications.
Qualifications
- 10+ years of progressive experience in consumer lifecycle marketing, with a proven track record of driving business growth.
- 5+ years of experience in a leadership role, managing and developing lifecycle marketing teams in a D2C context.
- Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions.
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.).
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies.
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization.
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.
- Experience in the insurance or financial services industry is a strong plus.
- Familiarity with compliance and regulatory considerations in consumer marketing.
Requirements
- At least 10 years of experience in consumer lifecycle marketing.
- Leadership experience managing lifecycle marketing teams.
- Proficiency in data analysis and interpretation.
- Experience with email marketing platforms.
- Knowledge of A/B testing and personalization strategies.
Benefits
- Competitive salary range of $134,000 - $237,000.
- Comprehensive benefits package including health insurance.
- Opportunities for professional development.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$134,000 - $237,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 07, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
