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Director of Integrated Marketing @Kueski

[Hiring] Director of Integrated Marketing @Kueski

Apr 03, 2025 - Kueski is hiring a remote Director of Integrated Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: Latin America (LATAM).

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Role Description

Kueski is looking for an experienced, passionate, and growth-oriented Integrated Marketing Director to help scale our brand as the leading financial technology company in Mexico. Reporting directly to the VP of Brand Marketing, you will be responsible for developing and executing a world-class marketing strategy to drive brand awareness, customer acquisition, and engagement.

  • Develop and execute a comprehensive integrated marketing strategy to elevate Kueski’s brand positioning, drive customer growth, and differentiate us from traditional financial institutions.
  • Create compelling brand campaigns and always-on marketing initiatives that resonate with the Mexican audience and reinforce Kueski’s mission and values.
  • Lead go-to-market strategies for new product launches, ensuring cross-functional alignment and impactful execution.
  • Identify and prioritize marketing opportunities (events, partnerships, seasonal moments, etc.) that align with business objectives and drive brand awareness and user acquisition.
  • Leverage consumer insights and market research to inform campaign strategy, creative development, and media planning.
  • Manage media strategy and budget allocation to optimize brand-building and performance-driven initiatives.
  • Collaborate closely with key internal teams (Sales, Communications, Product, Growth, Data Science, and Partnerships) to ensure cohesive marketing execution.
  • Measure, analyze, and report on marketing effectiveness, using data to optimize performance and guide future strategy.
  • Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous learning.

Qualifications

  • Proven track record as a senior marketing leader with direct experience leading high-impact integrated marketing campaigns in Mexico.
  • Experience driving multi-million-dollar campaigns and marketing strategies for high-growth brands, ideally in fintech, financial services, or consumer tech.
  • Strong background in consumer marketing, with a successful record of delivering work that drives measurable business results.
  • Deep understanding of the Mexican consumer landscape and the ability to craft marketing strategies that resonate locally.
  • Proficiency in leveraging data, analytics, and insights to inform marketing decisions and optimize performance.
  • Experience managing and inspiring high-performance teams, setting clear goals, and developing talent.
  • Ability to balance long-term brand-building efforts with short-term growth objectives.
  • Strong cross-functional collaboration skills, with experience working alongside global teams.
  • Fluency in both Spanish and English.

Requirements

  • You are analytical and data-driven, making decisions based on insights and performance metrics.
  • You thrive in a fast-paced environment and are comfortable managing multiple priorities.
  • You have a creative and problem-solving mindset, always looking for innovative ways to grow the brand.
  • You are a strategic thinker who also executes flawlessly.
  • You understand the fintech and financial services landscape and how to build trust with customers.
  • You possess strong leadership and interpersonal skills, inspiring teams and fostering collaboration.
  • You are passionate about financial inclusion and creating impactful marketing strategies that empower consumers.

Benefits

  • We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.
  • Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.
  • We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits.
  • Everyone is an owner and eligible for competitive stock options with a company poised for success.
  • We’re committed to building an inclusive and diverse team and we know this leads to incredible work.
  • At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging.
  • We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process.

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Back to Remote jobs  >   Marketing
Director of Integrated Marketing @Kueski
Marketing
Salary đź’¸ unspecified
Remote Location
Latin America (LATAM)
Job Type full-time
Posted Apr 03, 2025
Apply for this position Unlock 54,598 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: Latin America (LATAM)
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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