[Hiring] Director of Influencer & Affiliate Marketing @Freedom Laser Therapy, Inc.

Role Description

We are looking for a Director of Influencer & Affiliate Marketing to build, scale, and lead a high-performing creator-led growth program. This role owns the strategy and execution across influencers, UGC, and affiliate partnerships, with a clear goal of driving significant DTC and Amazon revenue while elevating iRESTORE's position as a category leader in beauty tech and personal wellness.

• Shape our influencer strategy by building authentic, long-term relationships
• Amplify our brand story, drive awareness, and strengthen loyalty across diverse audiences
• Architect the infrastructure that fuels both measurable growth and meaningful brand impact

Key Responsibilities

• Strategy & Systems Design
  • Own the influencer and affiliate roadmap across TikTok, YouTube, Instagram, and podcast platforms
  • Design and implement automated systems (AI tools, CRM, workflows) for sourcing, briefing, and managing creators
  • Build a tiered partner strategy (macro/micro/nano) that drives both conversion and brand affinity
  • Define performance benchmarks by platform, tier, content type, and funnel stage
• Execution & Performance Optimization
  • Manage internal team members and/or contractors to scale creator and affiliate operations
  • Own partner selection, deal structures, creative briefs, and feedback loops
  • Integrate creator content into paid media and DTC site experiences to maximize value
  • Optimize affiliate commissions, exclusions, and attribution systems in collaboration with finance and analytics
• Cross-Functional Leadership
  • Partner with Growth, Paid Media, Creative, and Product to align messaging and maximize ROI
  • Leverage Northbeam, MMM, and post-purchase data to optimize for ROAS and revenue lift
  • Forecast revenue contribution across DTC and Amazon, and track pacing against goals

What Success Looks Like

• Influencer and affiliate programs account for a meaningful share of overall marketing-driven growth across DTC and Amazon channels
• Scalable, automated systems replace manual processes, enabling faster partner outreach and streamlined program expansion
• Consistent testing and optimization of new creators and campaigns, with outcomes tied to clear performance metrics
• A 70/30 balance between performance-focused initiatives and brand-building efforts

Qualifications

• 5–8+ years in influencer, UGC, or affiliate marketing (beauty, wellness, or DTC strongly preferred)
• Track record of scaling affiliate/influencer programs to 8-figure revenue
• Experience across both DTC and Amazon
• Strong working knowledge of affiliate platforms, CRM systems, and creator marketplaces
• Analytical fluency with tools like Northbeam, Triple Whale, Google Analytics, etc.
• Deep familiarity with AI-powered tools for outreach, contracting, and content workflow
• Highly organized, systems thinker who thrives in fast-paced, high-growth environments
• A creative eye and high taste level in content

Bonus Points

• Deep knowledge of TikTok-first creators and storytelling techniques
• Experience in regulated industries (e.g., health, skincare, wellness)
• Deep bench of trusted creators and affiliate contacts
• Knowledge of podcast media buying or creator licensing strategies

Compensation & Benefits

• Base salary range: $150,000–$165,000, depending on experience and location
• Eligible for participation in the company discretionary bonus plan based on personal performance and company results
• Competitive benefits package including medical, dental, vision, and life insurance
• Paid family leave, paid time off, and paid holidays
• Fully Remote with optional co-working or travel for team collaboration
• Vacation Time up to 12 days your first year and 8 Sick Days
• Fitness Reimbursement
• Learning Reimbursement
• Free iRestore Products