[Hiring] Director of Growth Marketing & Analytics @Groups

Role Description

Help more people connect with care. You'll lead our member acquisition strategy, turn data into action, and improve the journey from first interest to becoming a member.

• Own the member acquisition engine, end to end.
• Set strategy across paid media, lifecycle, and emerging growth channels.
• Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI.
• Experiment relentlessly:
  • A/B testing
  • Conversion rate optimization
  • Landing page optimization
  • Audience segmentation
• Make the budget work harder:
  • Partner with Finance on forecasts, investment strategy, and budget allocation models that drive growth without outrunning operational capacity.
• Grow in step with care delivery:
  • Work with Member Access and Operations so demand generation aligns with appointment availability, sustainable growth, not just growth.
• Turn data into decisions:
  • Partner with Analytics on data quality, attribution, and reporting.
  • Build measurement frameworks, dashboards, KPIs, and operating cadences that connect marketing investment to business outcomes, and turn insights into strategic recommendations for executive leadership.
• Lead the tools and the partners:
  • Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
• Find what's next:
  • Identify, evaluate, and scale new acquisition channels with a close read on industry trends, competitive dynamics, and consumer behavior.

Qualifications

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics, including management of multi-million-dollar budgets and a demonstrated record of improving ROI through data-driven decision-making.
• Deep expertise in performance marketing, digital acquisition, and growth strategy, with a strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
• Sharp analytical judgment. You interpret complex datasets, build the attribution, forecasting, and reporting muscle behind them, and turn insights into business recommendations.
• A testing mindset. Demonstrated experience optimizing conversion funnels through experimentation.
• Partnership experience that shows. You've managed marketing technology platforms and agency relationships, and partnered with analytics, product, and operations teams to deliver measurable business outcomes.
• Education: Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required; Master's degree preferred. Healthcare, consumer technology, or high-growth services experience is a plus.

Requirements

• Fully remote — Eastern time zone alignment preferred for overlap with our clinical and operational teams.
• Up to 20% travel, as business needs require.

Benefits

• Marketing that matters. Your work helps people find and connect with care.
• Real ownership. Strategy, budget, channels, and a direct line to the SVP of Marketing & Growth.
• A role that can grow with you. Make your mark as an IC, be part of the growth journey.