[Hiring] Director of Event Marketing @Fleetio

Role Description

Fleetio is seeking an experienced, creative, and strategic Director of Event Marketing to build and lead our global events and field marketing programs. You’ll own the strategy and execution of event initiatives—ranging from large-scale trade shows and proprietary customer events to regional field programs and partner activations—that generate pipeline, enhance customer relationships, and strengthen the Fleetio brand.

• Develop and own the global field and events strategy spanning tradeshows, customer roadshows, ABM activations, and digital-to-in-person campaigns that drive pipeline and strengthen customer engagement.
• Partner cross-functionally with Sales, Sales Programs, and Demand Generation to provide field teams with exceptional onsite event support while connecting events seamlessly to digital campaigns.
• Design and execute ABM and outbound event strategies focused on our top 10 enterprise and high mid-market accounts, driving growth and retention in our most strategic customer segments.
• Lead the end-to-end execution of trade shows, user events, regional programs, and partner activations—from concept to post-event analysis.
• Own budget, logistics, and ROI measurement for all event and field marketing investments, ensuring operational excellence and measurable impact.
• Collaborate with Product Marketing and Brand to ensure event content and experiences reflect Fleetio’s unique value and storytelling.
• Hire, mentor, and scale a high-performing team as Fleetio’s field and event marketing function grows over time.
• Demonstrate scrappy, hands-on leadership—balancing strategic planning with direct execution as you build the function from the ground up.

Qualifications

• 10+ years of progressive experience in B2B marketing, including field marketing, tradeshows, ABM, and customer event leadership (SaaS experience strongly preferred).
• Proven track record building and executing integrated campaigns across digital and in-person channels.
• Deep understanding of enterprise (ENT), outbound, and ABM motions, with the ability to translate those into effective event and field strategies for key accounts.
• Strong alignment experience with Sales and Revenue teams, driving collaboration that converts marketing efforts into measurable pipeline.
• Exceptional project management, communication, and vendor management skills.
• Strategic thinker who can operate at both the 30,000-foot view and the “in the weeds” level to get things done.
• Entrepreneurial and resourceful—comfortable leading with limited resources while setting the foundation for scalable growth.
• Willingness to travel for events and customer programs (approximately 25–30%).

Benefits

• Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two)
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing funds - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks
• Remote working friendly since 2012