[Hiring] Director of E-Commerce @PAX Labs

Role Description

We are seeking a Director of E-Commerce to own our global DTC engine end-to-end. You'll run a multi-storefront, headless commerce operation spanning the US, Canada, UK, and EU with accountability for revenue, margin, and the customer experience. This is a role for an operator who thrives on data, moves fast without perfect information, and knows how to grow a brand when Meta, Google, and Amazon won't make it easy.

Responsibilities

• Own the Global Storefront Ecosystem:
  • Lead our Shopify-powered, headless storefronts (Shopify back-end, Builder.io front-end) end-to-end.
  • Drive CRO, site merchandising, catalog, promotions, and localization while supporting wholesale operations.
  • Partner closely with engineering on the headless roadmap.
• Fuel the Growth Engine:
  • Direct paid media strategy and agencies (Meta, Google) within a restricted-category environment.
  • Own organic discovery (SEO/SEM, listings, and site visibility).
• Master Attribution in a Difficult Category:
  • Own the measurement stack (e.g., Triple Whale, GA4, Shopify) and drive attribution accuracy.
• Master the Lifecycle:
  • Drive high-velocity email performance via Klaviyo.
  • Use customer insights and behavioral data to shape segmentation, personalization, and lifecycle strategies.
• Champion Loyalty & Omnichannel:
  • Build and evolve loyalty, rewards, and referral programs.
• Scale New Channels:
  • Launch and grow referral, affiliate/creator commerce, marketplaces (Amazon), and retail-to-DTC capture programs.
• Navigate Regulatory Complexity:
  • Own the e-commerce side of compliance execution.
• Own the Numbers:
  • Build demand forecasts with supply chain and finance.
  • Manage the DTC P&L against board-level targets.
• Build the Team:
  • Lead, coach, and develop a lean internal team plus agency, vendor, and platform partnerships.

Qualifications

• Proven P&L Ownership: You've owned a DTC P&L with full accountability.
• Seasoned Digital Commerce Leadership: 5+ years leading e-commerce, digital merchandising, or lifecycle and loyalty functions.
• Deep Platform Expertise: Expert-level Shopify knowledge, including experience with headless architectures.
• Attribution Mastery: Hands-on fluency with modern attribution and analytics stacks.
• Modern Tooling Fluency: Day-one comfort across our operating stack.
• Marketplace & Affiliate Experience: Experience operating Amazon as a complement to DTC.
• Regulated Category Experience: Meaningful experience in age-gated categories.
• International Operating Experience: Experience running e-commerce across multiple countries.
• Strategic Agility: A bias for action in fast-paced environments.
• Leadership through Clarity: Experience managing lean teams and agencies.
• Executive Communication: Ability to translate performance data into clear, actionable insights.

Benefits

• Competitive compensation, equity & bi-annual performance reviews.
• Fully funded comprehensive medical, dental, and vision coverage.
• 401K plan.
• Generous PTO policy.
• Paid Parental Leave.
• Monthly wellness reimbursement.
• Cell Phone reimbursement.
• Employee Purchase Program for discounted PAX devices.
• Weekly catered lunch, endless snacks and beverages.
• Dog Friendly HQ in the Mission District of San Francisco.
• Employee Assistance Program including access to online legal support.

Compensation

This role has a pay range between $145,000-190,000 and equity. The pay range represents what we believe, in good faith, this role will pay. The final salary offer will be determined based on a variety of factors including, but not limited to, depth of experience, geographic location, and relevant education/training.