[Hiring] Director of Digital Strategy @Collective Residential

Role Description

This is a technical, hands-on role responsible for establishing and enforcing digital marketing standards across our platform. While its scope is expected to grow as we consolidate our digital marketing ecosystem, those are some of the main responsibilities:

• Digital audit & SOPs: Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation and listings across six operating companies and the corporate brand, then build formal portfolio-wide SOPs.
• Paid media at scale: Own Google and Meta campaigns end to end at the property and corporate level, managing hundreds of concurrent campaigns in compliance with Fair Housing advertising requirements.
• Budget guidance: Serve as the go-to advisor for VPs of Marketing and Marketing Managers on which levers to pull and at what spend, backed by data.
• SEO, AEO & GEO: Lead technical and on-page SEO and ongoing optimization for AI answer and generative search platforms.
• Performance reporting: Build and own unified reporting that rolls up from Collective to portfolio company to property level, plus periodic competitive benchmarking.
• PropTech & AI: Bring PropTech experience and ideas for integrating AI tools into team workflows and the customer journey.
• Account consolidation: Migrate digital marketing accounts and platforms into a centralized, company-owned structure.
• Websites: Own website strategy and execution across all portfolio company sites, supporting the CMO-led corporate redesign with UX input.
• Email: Own corporate email strategy and execution, setting the standard for portfolio companies.
• Organic social: Set portfolio-wide strategy and standards, partnering with portfolio teams who produce the content.
• Reputation: Optimize Google Business Profiles and manage online reputation across all six operating companies.
• ILS data: Coordinate with Marketing Managers to ensure accurate data and reporting from ILS and syndication platforms.
• Vendor accountability: Hold every vendor to a defined standard across web, SEO, paid media, email, reputation, and listings.

Qualifications

• Deep, cross-channel digital expertise with 6–8+ years of technical experience.
• An analytical, systems mindset and strong funnel understanding.
• Hands-on CRM experience and general familiarity with property management systems.
• End-to-end Google and Meta management at property and corporate scale.
• Advanced technical SEO plus current AEO/GEO experience.
• Experience with multi-level reporting, PropTech, and AI integration.
• Website/UX design, email, organic social, GBP and reputation management, and ILS coordination.
• Knowledge of Fair Housing ad rules, including Meta's Special Ad Category.
• A track record with SOPs, account consolidation, and vendor management.
• Helpful, not required: Multifamily, hospitality, or home sales marketing; brand website redesign or multi-brand agency experience.

Benefits

• Flexible schedule.
• Payment in USD - contractor agreement.