[Hiring] Director of Digital Marketing @CEO Lawyer Personal Injury Law Firm

Role Description

We are seeking a Director of Digital Marketing to own and lead our digital growth engine. This is a senior, high-impact role for a seasoned professional who understands how digital strategy translates into pipeline, revenue, and measurable performance.

You will set the digital direction, manage agencies and vendors, and ensure all digital channels perform efficiently at scale. While this role is leadership-focused, hands-on experience is required—you understand performance because you have executed it yourself.

Core Responsibilities

• Digital Strategy & Leadership
  • Own end-to-end digital marketing strategy aligned to growth, lead volume, and efficiency
  • Serve as the senior digital authority for executive leadership
  • Manage and hold agencies and vendors accountable to performance, timelines, and budgets
• Hands-On Strategy, Oversight & Execution
  • Google Local Services Ads (LSA)
  • Search Engine Optimization (SEO):
    • Optimizing website content, structure, and technical performance to improve organic visibility and rankings in search engines such as Google and Bing
  • Search Engine Marketing (SEM):
    • Managing paid search advertising through platforms like Google Ads and Bing Ads to drive targeted traffic, leads, and conversions
  • PPC Campaigns:
    • Paid search, paid social, display, and retargeting
  • YouTube Advertising:
    • Strategy, targeting, creative direction, and performance optimization
  • Video Content (Organic & Paid):
    • Short‑form, long‑form, and campaign‑driven video
  • Media Direction:
    • Supervising videographers, editors, and creative partners to ensure quality, consistency, and brand alignment
  • Additional Channel Ownership
    • Website: Conversion strategy, UX, testing, and performance optimization
    • Email Marketing: Campaign strategy, automation, segmentation, and lifecycle marketing
    • Analytics & Reporting: Executive-level reporting on lead volume, cost per acquisition (CPA), ROI, and channel performance

How Success Is Measured

• Lead volume and lead quality
• Cost per acquisition (CPA) efficiency
• Paid media and video performance
• Website conversion rates
• Clear, accurate, executive-ready reporting

Qualifications

• 10+ years of digital marketing experience, including senior or director-level ownership
• Proven, hands-on experience with paid ads and performance marketing
• Deep understanding of SEO, SEM, PPC, video advertising, and CRO
• Strong agency and vendor management experience
• Highly analytical and confident presenting results to executive leadership
• Professional, decisive, and accountable