[Hiring] Director of Client Acquisition & Marketing @GRID ALTERNATIVES

Role Description

The Director of Client Acquisition & Marketing leads homeowner acquisition for the Single-Family Solar workstream and is accountable for generating and converting enough homeowner interest to achieve annual application, contract, and installation goals.

• Integrates central marketing, Intake, regional acquisition, referrals, reactivation, and partnerships into one measurable plan.
• Establishes shared targets, priorities, and performance expectations.
• Initially leads central marketing strategy and campaign execution, including multiregional digital campaigns, website conversion, email and SMS, paid and social media, and campaign testing.
• Reports to the Single-Family General Manager and directly supervises the Senior Client Acquisition Marketing Coordinator and Intake Team Manager.
• May hire a Central Client Acquisition Marketing Manager to assume day-to-day campaign leadership as resources become available.

Qualifications

• Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function.
• Experience managing teams and directly leading multi-channel marketing campaigns.
• Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.
• Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions.
• Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills.
• Commitment to equitable access and respectful engagement with diverse communities.
• Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred.

Requirements

• Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets.
• Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels.
• Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target.
• Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.
• Initially lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.
• Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams.
• Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews.
• Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution.
• Communicate performance, risks, and resource needs to leadership and represent client acquisition in planning, budgeting, staffing, and cross-functional decisions.

Benefits

• Compensation range for this full-time position is $135,000-$150,000.
• Medical, Dental, Vision/Eye Care insurance.
• 5 weeks paid time off (PTO).
• 13 paid holidays.
• Commuter Checks.
• 403b Retirement Plan.
• Employee Assistance Program (EAP).
• Flexible Spending Account (FSA).
• Health Savings Account (HSA).
• STD, LTD, and AD&D insurance.