[Hiring] Director of Category Management @Chobani

Role Description

The Director of Category Management and Commercialization will be a strategic, analytically driven contributor who owns category management and commercialization support across our retail business. This role is the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning strategies that drive business growth.

Responsibilities

• Category Management
  • Own the category management function for Daily Harvest, ensuring strategic decisions around products and valued category partnership with retailers.
  • Build and maintain robust sales and category reporting and performance measurement materials and routines.
  • Develop actionable insights from syndicated data and retailer-specific POS data to inform business and retailer strategy.
  • Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities.
  • Leverage syndicated and retailer platforms to identify actionable insights around shopper demos and purchasing behavior.
  • Partner with the cross-functional Daily Harvest team to identify and build the innovation story: how new products fit within the category context and drive incremental growth for the retailer.
  • Partner with cross-functional team, data providers, and insights platforms to drive custom research and insights studies.
• Sales Planning & Customer Presentations
  • Be the analytical engine behind winning customer presentations, turning data into compelling selling stories.
  • Build best-in-class retailer presentations, making the case for Daily Harvest with data and insights, and clear stewardship of Daily Harvest’s brand differentiators.
  • Partner with the Sales team to understand each retailer's priorities and tailor materials to their specific KPIs and retailer priorities.
  • Create repeatable sales planning tools and templates that improve the team's efficiency and consistency across customer touchpoints.
• Commercialization and GTM Support
  • Own assortment strategy, recommending the right product mix by retailer and channel to maximize performance and minimize cannibalization.
  • Pricing, Trade & Promotion:
    • Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points.
    • Analyze competitive pricing and shelf dynamics to inform positioning recommendations and flag risks to the business.
    • Lead price elasticity analysis and drive pricing architecture frameworks and recommendations.
    • Support the analysis of trade promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions.
    • Support the development of promotional pricing strategy by customer and channel.
  • Shopper Marketing:
    • Partner with Brand Director and lead shopper marketing program strategy and oversight, developing programs that convert shoppers into DH buyers.
    • Complement the retail media team’s efforts with shopper marketing strategies that work across the full path to purchase (this role does not manage retail media directly).

Qualifications

• Strategic and analytical mindset.
• Experience in category management and commercialization.
• Strong understanding of market insights and shopper behavior.
• Ability to translate data into actionable strategies.

Requirements

• Proven experience in a similar role.
• Strong analytical skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively across teams.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• Disability insurance and health savings account.
• Flexible spending accounts and tuition reimbursement.
• 401k match of 100% on up to 5% of eligible pay.
• Fertility and childcare assistance.
• 12 weeks of parental leave at full pay after six months of continuous employment.
• Wellness resources including employee assistance program and fitness discounts.
• 120 hours of paid time off, 11 holidays, and paid volunteer time off.