[Hiring] Director of Brand Strategy @Hims & Hers

Role Description

Hims & Hers is seeking a Director of Brand Strategy to support our Brand Team. In this role, you’ll drive the creative strategy for our integrated brand campaigns across the Hims & Hers brands. You’ll work closely with cross-functional partners, agencies, and vendors to ensure the strategy inspires outstanding creative that breaks through the cultural zeitgeist, resonates with consumers, and drives intended brand and business results.

About You:

• You’re a seasoned creative strategist with a passion for finding the intersection between a brand’s unique value and consumers’ unique needs.
• You’re an expert in crafting strategies that translate our brand value in a way that aligns with channel best practices, cultural truths, market opportunities, and unmet needs.
• You build strategies that inspire breakthrough creative thinking and change customer behavior.
• You sit at the intersection of culture, consumer, and business, and have seen firsthand how building brand equity impacts the bottom line.

You Will:

• Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands.
• Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch.
• Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand.
• Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives.

Qualifications

• 10 - 15 years of experience in creative and brand strategy.
• Proven track record of building and scaling brands through creative storytelling.
• Strong understanding of channel best practices across online and offline consumer touchpoints.
• Ideally, a mix of brand-side and agency/in-house experience.
• Ideally, healthcare/wellness / D2C brand experience.
• Deep expertise partnering with market research teams to glean powerful insights.
• Comfort navigating fast-paced, high-growth environments with shifting priorities.
• Exceptional storytelling, communication, and stakeholder management skills.

Benefits

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.