[Hiring] Director of Brand, Storytelling & Program Management @OneStep

Role Description

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power OneStep's next stage of growth.

Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.

What you’ll lead

• Help redefine how healthcare understands human movement.
• Combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline.

Brand, Storytelling & Content Leadership

• Shape and evolve the OneStep brand across every audience and customer touchpoint.
• Define and champion the company's brand narrative, voice, and creative standards.
• Create campaigns, stories, and experiences that inspire belief in healthcare's future.
• Lead market education initiatives establishing Movement Intelligence as the 6th vital sign.
• Be the creative force behind OneStep's content engine across various platforms.
• Transform OneStep's social media presence into a destination for thought leadership.
• Raise the creative bar across all produced materials.

Program Management

• Build and manage systems, workflows, and operating rhythms for quality execution.
• Oversee the Content Hub, marketing knowledge base, and asset governance.
• Own Marketing's operating system, ensuring efficient project movement.
• Manage marketing workflows, project prioritization, timelines, and asset management.
• Build scalable marketing processes, editorial calendars, and documentation.

Requirements

• 7+ years of experience in Brand Marketing, MARCOM, Content Marketing, or Creative Strategy within B2B technology, digital health, or healthcare.
• An exceptional writer, editor, and storyteller who loves creating content.
• Strong brand and creative instincts with the ability to translate complex ideas into clear narratives.
• Experience leading creative production, including large-scale advertising campaigns.
• Experience building thought leadership and strategic content programs.
• Proven ability to lead cross-functional marketing initiatives from concept through execution.
• Strong program management and operational skills.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced startup environment.