[Hiring] Director of B2B Marketing @Interdependence

Role Description

Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer strong across paid and organic marketing and gets how to compound channels to further demand, strengthen brand, and drive results. This is a mix of strategic and hands-on role for someone who understands B2B buyer journey conversion, knows how to use data smartly to capital efficient marketing decisions, and can present recommendations to clients persuasively.

Key Responsibilities

• Client Leadership & Marketing Strategy
  • Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel.
  • Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals.
  • Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks.
  • Build trusted relationships with client executives and confidently present recommendations, results, and opportunities.
  • Identify opportunities to strengthen and expand client programs based on performance and evolving business needs.
  • Manage vendor and partner relationships to scale traction.
• Paid & Organic Marketing
  • Lead strategy across paid and organic B2B channels.
  • Oversee paid media strategies across channels including paid search, paid social, display, and retargeting.
  • Guide organic strategies across GEO, SEO, content marketing, organic social opportunities.
  • Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior.
  • Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution.
• Performance & Optimization
  • Achieve KPIs that connect marketing activity to business outcomes.
  • Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization.
  • Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix.
  • Translate complex performance data into clear, actionable insights for clients.
  • Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI.
• Team Leadership & Agency Growth
  • Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts.
  • Ensure teams deliver high-quality work with consistency, efficiency, and accountability.
  • Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations.
  • Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities.

Qualifications

• 10+ years of experience in B2B marketing with significant agency experience required.
• Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels.
• Strong knowledge of paid advertising.
• Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.
• Proven experience managing and advising B2B clients and senior-level stakeholders.
• Strong analytical skills with the ability to translate marketing performance into business insights and recommendations.
• Experience managing marketing budgets and making data-driven decisions around channel and spend allocation.
• Excellent communication, presentation, and client relationship-building skills.
• Strategic and creative thinker who loves being hands-on.
• Comfortable working cross-functionally in a fast-paced, all-remote environment.

Benefits

• 🏡 100% Remote, Forever - Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace.
• 🩺 Comprehensive Health Benefits - Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage.
• 💰 Retirement Savings - Save for the future with our 401(k) program, including a company match.
• 🌴 Work-Life Balance - Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays.
• 👶 Paid Maternity Leave - We support growing families with paid maternity leave.
• 📈 Career Growth - We're committed to helping ambitious people grow and take on meaningful challenges.
• 🌟 Supportive, Collaborative Culture - We set high standards, celebrate big wins, and work together to achieve exceptional results.