[Hiring] Director of ABM and Campaigns @Doppel

Role Description

At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.

We are looking for a Director of ABM and Campaigns to own how Doppel targets, engages, and converts our highest-value accounts. You will build and scale our account-based marketing and campaign program end to end:

• Strategy
• Target account selection
• Cross-channel orchestration
• The pipeline math that proves it worked

You will know the ABM playbook cold, and you will use AI to push our targeting, personalization, and measurement past what a typical program can deliver. You will partner closely with Sales, BDR, RevOps, and marketing teams to turn a defined list of accounts into qualified, ready-to-buy opportunities, and you will be the internal owner of what's working, what's not, and where the next step change in pipeline comes from.

What You Will Do

• Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing.
• Build integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc) that move target accounts through a defined engagement journey, from initial signal to closed-won.
• Partner with RevOps to build and refine intent and signal models that sharpen account timing and prioritization, using AI to surface which accounts to engage and when.
• Design and run structured measurement frameworks that connect ABM engagement to pipeline creation and revenue, at both the account and program level, with regular readouts for sales and executive stakeholders.
• Partner with paid media, content, and brand to align creative, messaging, and targeting across every channel touching a target account, ensuring a consistent, personalized experience.
• Continuously evolve the program's maturity, benchmarking Doppel's ABM approach against the market and identifying where AI and new tooling can unlock the next level of personalization and scale.

Qualifications

• 8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company.
• Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels, including target account selection and buying-committee multithreading.
• Demonstrated fluency with AI tools in a marketing context (AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a clear point of view on where AI delivers real leverage in ABM and campaigns.
• An AI-forward operator, building workflows and automations that lift GTM team efficiency and support Doppel's ambitious revenue and pipeline targets.
• A track record of owning pipeline outcomes, not just engagement metrics, with accountability for account-level and program-level results.
• Proficient in HubSpot and Salesforce, comfortable building and interpreting account-level reporting and partnering with MOps and RevOps to maintain attribution integrity.
• Sharp analytical instincts, with the ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives.
• Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops.
• Self-starter mindset, comfortable owning a function end to end in a fast-moving environment.
• Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents to streamline campaign workflows.

Benefits

• Salary Range: $180,000-230,000 OTE.
• Meaningful equity so you share in Doppel’s success.
• Remote first culture with flexibility built in.
• Flexible PTO, comprehensive health benefits, parental leave, and more.
• A high growth environment where your work has immediate impact and visibility.

Salary Range

$180,000 — $230,000 USD