[Hiring] Director, Marketing Technology & Campaign Operations @Arctic Wolf

Role Description

The Director, Marketing Technology & Campaign Operations owns the technology, data, and operational engine that powers Arctic Wolf’s global marketing organization — from the marketing technology (MarTech) stack and artificial intelligence (AI) roadmap through the campaign operations execution that turns strategy into delivered programs. This role sits on the Growth Services and Operations leadership team and reports directly to the VP, Growth Services and Operations.

This leader owns the marketing technology ecosystem end to end, including:

• Marketo administration
• The broader go-to-market (GTM) technology stack
• Data architecture and governance
• The effort to embed AI into the team’s core workflows

The role also owns the operational engine that delivers campaigns on behalf of the teams that own strategy and pipeline targets, including:

• Acquisition Marketing
• Partner Marketing
• Customer Marketing
• Demand generation

This is a services and execution role for campaigns — it exists so the teams setting demand strategy have one reliable partner who builds, launches, and runs their programs to a high standard, on time, and within budget.

This leader owns campaign execution across:

• Email
• Webinar
• Direct mail
• Content syndication

Responsibilities include managing a distributed team that spans marketing technology, database management, email and nurture strategy, and campaign operations.

Qualifications

• 10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation, including 3+ years of people leadership.
• Hands-on experience with Marketo (or a comparable marketing automation platform) administration and Salesforce.
• Experience building and owning a marketing technology roadmap, including vendor evaluation, integration management, and stack governance.
• Experience managing multi-channel campaign execution, such as email, webinar, and direct mail, at scale.
• Experience identifying and operationalizing AI or automation use cases within marketing or revenue operations workflows.
• Experience managing distributed or global teams.
• Strong business acumen with the ability to connect marketing technology and campaign investments to revenue outcomes.

Requirements

• Experience in cybersecurity, software as a service (SaaS), or another complex business-to-business (B2B) industry.
• Experience managing a team spanning multiple regions, such as NAM, EMEA, and APAC.
• Marketo certification or an equivalent platform certification.
• Experience with intent or data enrichment tooling, such as 6sense, ZoomInfo, or Clay.
• Experience administering a marketing budget or MDF program.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave