[Hiring] Director, Marketing Campaigns @Wiley

Role Description

The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.

• Provide senior leadership and strategic vision for comprehensive marketing campaign operations
• Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion
• Lead marketing campaign organization including campaign management, creative, and analytics teams
• Partner with executive leadership to align campaign strategies with corporate business objectives
• Oversee substantial campaign budgets and drive optimization across all marketing channels and programs
• Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives
• Lead comprehensive customer acquisition, engagement, and conversion optimization programs
• Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners
• Drive campaign technology adoption, marketing automation, and digital transformation initiatives
• Lead organizational development, talent management, and team building for campaign functions
• Conduct advanced campaign analysis, performance optimization, and strategic planning activities
• Drive comprehensive performance measurement, advanced analytics, and executive reporting
• Coordinate with senior leadership across product marketing, field marketing, and sales organizations
• Lead strategic campaign initiatives, process improvements, and organizational transformation
• Other senior leadership responsibilities as assigned

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of marketing campaign experience with 5+ years of senior leadership experience
• Proven track record of leading campaign organizations and driving significant revenue growth
• Advanced strategic thinking and senior-level business acumen
• Exceptional communication, presentation, and leadership abilities
• Extensive experience with integrated campaign strategies, digital marketing, and marketing technology
• Strong financial acumen and experience managing substantial campaign budgets
• Expert knowledge of campaign analytics, performance optimization, and ROI analysis
• Proven ability to drive campaign innovation and organizational change initiatives
• Demonstrated success in building and leading high-performing campaign teams
• Experience with advanced marketing automation, attribution modeling, and conversion optimization
• Global market perspective and multi-channel campaign expertise

Benefits

• Meeting-free Friday afternoons allowing more time for heads down work and professional development
• Robust body of employee programming to facilitate a wide range of opportunities to foster community, learn, and grow
• Commitment to fair, transparent pay and competitive compensation
• Comprehensive benefits package

Company Description

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.