[Hiring] Director - Integrated and Field Marketing @Veeva Systems

Role Description

We are seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our industry-leading platform for clinical, regulatory, and safety.

• Partner closely with strategy, sales, product marketing, and regional marketing teams.
• Develop and execute integrated marketing strategies that build brand awareness, generate pipeline, accelerate customer engagement, and support business growth.
• Own the integrated and field marketing strategy for North America.
• Lead the planning and execution of multi-channel marketing programs across:
  • Digital campaigns
  • Account-based marketing
  • Field events
  • Executive programs
  • User conferences
  • Webinars
  • Customer advocacy
  • Sales enablement
• Ensure marketing programs are aligned, measurable, and optimized to deliver business impact.
• Strengthen Veeva’s leadership in drug development across clinical, safety, and regulatory.
• Translate business priorities into integrated marketing programs.
• Align cross-functional stakeholders around shared goals.
• Use data and customer insights to optimize performance and improve outcomes.
• Thrive in a fast-paced, matrixed environment.

Qualifications

• 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions.
• Proven success developing and executing integrated marketing strategies.
• Experience planning, executing, and measuring end-to-end marketing programs.
• Proven ability to build trusted relationships and collaborate effectively with senior leaders.
• Experience leading global marketing initiatives and partnering with regional teams.
• Exceptional organizational and project management skills.
• Experience leading, mentoring, or managing marketing teams while remaining hands-on.
• Experience defining success metrics and using data to optimize programs.
• Exceptional written, verbal, and presentation skills.

Requirements

• Integrated & Field Marketing Leadership
• Cross-functional Partnership
• Global-first Mindset with Regional Execution
• Program & Project Leadership
• Team Leadership & Player-Coach Capability
• Analytical & Results-oriented
• Communication & Executive Presence

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

Base pay: $125,000 - $225,000. The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Actual salaries may vary based on experience and location.

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect:

• A conversation with the hiring manager
• A personality assessment
• A practical case exercise
• A final conversation with our group's Senior Leader

Once all interviews are complete, the manager will be in touch with a final decision.