[Hiring] Director, HCP Marketing @Otsuka Pharmaceutical Co., Ltd.

Role Description

The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for [Centanafadine (CTN), Agitation Associated with Dementia (AAD), or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD)]. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.

The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.

Key Responsibilities

• Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.
• Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
• Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.
• Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.
• Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
• Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
• Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts.
• Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
• Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.
• Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs.
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI.
• Excellent collaboration and communication skills, with experience working in cross-functional teams.
• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives.
• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders.

Competencies

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Salary

Minimum $186,489.00 - Maximum $278,875.00, plus incentive opportunity. The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role.

Application Deadline

This will be posted for a minimum of 5 business days.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement and student loan assistance.
• A generous 401(k) match.
• Flexible time off, paid holidays, and paid leave programs.
• Other company provided benefits.