[Hiring] Director, Engagement Marketing @Carrum Health

Role Description

We are looking for a Director, Engagement Marketing to help us redefine how we engage covered populations and unlock unprecedented benefit adoption across our employer network. The Director, Engagement Marketing will play a critical role in our success.

Reporting to the Head of Growth Marketing, you will own the end-to-end member engagement strategy across our full relationship-client book (275+ accounts) and be crucial in pioneering innovative B2B2C marketing playbooks, scaling adoption through creative activation channels, and elevating our strategic voice with HR and benefits leaders.

• Architect the overarching engagement strategy across relationship clients spanning three distinct patient-source sub-units: client best practices, ecosystem partners, and embedded client partnerships.
• Drive growth strategy and innovation, experimenting with novel messaging, precision segmentation, multi-channel tactics, and practical AI tools to reach members at critical healthcare decision points.
• Elevate partner and relationship marketing, serving as a senior strategic thought partner to employer HR leaders, benefits consultants, and ecosystem partners.
• Build, empower, and mentor a high-performing team of Engagement Marketing Managers and a Coordinator.
• Connect behavioral data to dynamic execution, overseeing a responsive account-pacing model that flags population engagement opportunities early.
• Regularly collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product.

Qualifications

• Proven track record of designing and launching bold integrated campaigns in complex B2B2C environments.
• Strong skills working with Salesforce, Braze, or modern marketing automation engines.
• 8+ years of client-facing marketing, growth strategy, or account management leadership experience.
• Relentless focus on activation, registrations, and ROI rather than vanity metrics.
• Ability to navigate intricate client environments, regulatory parameters, and employer constraints.
• Experience guiding teams through critical seasonal launches, open enrollment pushes, or strategic client expansion initiatives.
• Ability to operate with high autonomy and visionary leadership.
• Entrepreneurial and resourceful; thrives in fast-paced environments.
• Passion for collaborating cross-functionally with various teams.

Requirements

• Experience handling deadlines and prioritizing work in a fast-paced, dynamic environment.

Benefits

• Stock option plan and performance bonus for eligible employees.
• Flexible schedules and remote work.
• Chicago and San Francisco offices available as an option.
• Flexible PTO, within reason.
• Summer Fridays (sign off @ 1pm local time).
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day.
• Annual holiday shutdown in December.
• Paid parental leave.
• Health, vision, and dental insurance.
• Employee Assistance Programs (EAP).
• 401K retirement plan.

Company Description

Carrum Health’s mission is to change how we pay for and deliver specialty care. We offer self-insured employers and plan sponsors a value-based specialty care platform that connects their members with a rigorously vetted network of specialty care providers.

• Carrum’s transparent, all-inclusive bundled pricing helps lower costs for both members and employers.
• Independently validated to reduce unnecessary procedures by as much as 30% and lower readmissions by 80%.
• Serves hundreds of self-insured employers including Fortune 50 companies.
• Recognized digital health leader frequently covered by national media.
• Backed by $96M from top-tier investors.