[Hiring] Director - Field Marketing @Wingstop

Role Description

As Director, Field Marketing India, you will be the marketing leader responsible for establishing Wingstop in one of our priority international growth markets. Partnering closely with the VP & Managing Director, India, our Brand Partner, Operations and cross-functional GSC teams, you will build the brand strategy and go-to-market approach for India, beginning with our first restaurant opening in Bangalore.

• Translate Wingstop’s global brand DNA into a locally relevant, culturally resonant proposition for Indian consumers.
• Partner closely with the VP & Managing Director, India, Brand Partner, Operations and International Marketing to develop and execute the India marketing strategy and launch roadmap.
• Own Wingstop’s brand strategy and positioning for India, ensuring our global brand DNA is translated with local cultural relevance.
• Lead the end-to-end go-to-market plan for our first Bangalore restaurant opening.
• Build an India marketing plan and investment framework that supports market entry, restaurant growth and future expansion.
• Develop a scalable market-entry and new restaurant opening playbook.
• Lead local consumer, cultural, category and competitive insight work.
• Establish and lead the local agency ecosystem.
• Partner in creating CRM and Loyalty roadmap.
• Develop National level, State level and Hyperlocal relationships for traffic generation.
• Guide localization of global campaigns and creative assets.
• Act as a strategic marketing advisor to the Brand Partner.
• Collaborate with Regional Marketing Directors to optimize activity.
• Identify and activate culturally relevant partnerships, influencers, events and local moments.
• Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams.
• Manage marketing programs within budget targets.
• Proactively introduce new ideas, test-and-learn initiatives and scalable solutions.

Qualifications

• Minimum 8 years marketing experience, with significant experience in field, brand or market-entry marketing.
• A track record of turning consumer and cultural insight into strong brand strategy and measurable commercial outcomes.
• BS/BA in Marketing or related field.
• Experience across brand strategy, integrated marketing, media, digital and social.
• Experience leading agencies and complex cross-functional stakeholder groups.
• Experience building brands in India and/or launching into new markets strongly preferred.
• High stamina to travel up to 50%, work extended hours as needed, including nights, weekends and holidays.

Requirements

• No job is too small; recognize that the real work happens in the restaurants.
• Care deeply about doing great work and driving results.
• Take full responsibility for your work and see things through to completion.
• Lead with empathy, respect, and emotional intelligence.
• Push yourself and others to be better; embrace healthy conflict.

Benefits

• Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team.