[Hiring] Director, Engagement Strategy @Publicis Groupe Holdings B.V

Role Description

We currently have an opening within our strategy team for a Strategy Director. As a Strategy Director at RFH, you will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients. You will advocate for creating customer-centric and data-inspired experiences for brands that will influence key moments and behaviors along a treatment journey.

• Uncovering business problems, in collaboration with the internal team and clients
• Partnering with analytics team to uncover audience insights
• Summarizing offline and online behavior research
• Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients
• Partnering with creative teams to ensure the work is clear, effective, and on strategy
• Overseeing internal and client-led research and insights
• Creating journey-based communication and tactical plans that inform how, where, and when brands connect with audiences
• Analyzing how customers interact with content, devices, channels, and media to develop omnichannel experiences, customized by audience segments
• Developing measurement and optimization plans to ensure the effectiveness of the work

Qualifications

• 5+ years of brand, communications, digital or content strategy experience
• A strong writer, presenter and communicator
• On the pulse of consumer, media, healthcare and cultural trends
• Knowledgeable about all channels and technologies
• A builder of ecosystems and user pathways
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process
• Passionate about brands and advertising
• Digitally savvy, experienced with media-centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms

Benefits

• Medical coverage
• Dental and vision coverage
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Compensation

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.