[Hiring] Director, Direct Response Strategy @CX Marketing

Role Description

Great campaigns capture attention. Great strategies change outcomes. At Moore, we believe every donor interaction is an opportunity to deepen engagement and increase impact. We're looking for a Director, Direct Response Strategy who thrives at the intersection of audience intelligence, fundraising innovation, and client partnership. In this highly visible role, you'll serve as a strategic architect for some of the nation's most recognized nonprofit brands, transforming data, donor behavior, and market trends into actionable growth plans that drive results. Working closely with senior leadership, you will be the leader of the direct mail channel strategy and an architect to drive cross-channel integration for some of the nation’s most recognized nonprofit brands.

Your Impact:

• Lead the strategic development of direct mail fundraising programs helping to integrate cross-channel efforts, identifying opportunities to increase revenue, donor value, engagement, and long-term growth.
• Translate donor insights, performance data, audience segmentation, and market trends into clear recommendations that drive measurable business outcomes.
• Partner with channel experts across Digital, DRTV, Analytics, and Client Success to build fully integrated fundraising strategies and campaign roadmaps.
• Guide audience targeting, segmentation, modeling strategies, and implementation plans to ensure the right message reaches the right audience at the right time.
• Monitor program performance against goals, proactively identifying optimization opportunities and strategic pivots that improve results.
• Present strategic recommendations, performance insights, and quarterly business reviews to executive-level client stakeholders with confidence and credibility.
• Serve as a collaborative leader across internal teams and agency partners, bringing innovative thinking, alignment, and accountability to every engagement.

Qualifications

• 6-10+ years of experience in direct response marketing, fundraising strategy, agency consulting, or a related strategic advisory environment.
• Deep expertise in direct mail fundraising, with working knowledge of digital, sustainer, telemarketing, social, mobile, events, or integrated donor engagement programs.
• Proven ability to leverage data, analytics, and audience insights to influence strategy and achieve fundraising growth.
• Strong understanding of nonprofit fundraising, donor behavior, audience segmentation, and constituent lifecycle marketing.
• Exceptional communication and presentation skills with the ability to influence executive stakeholders and cross-functional teams.
• Strategic thinker with a natural curiosity, strong business acumen, and a talent for turning complexity into clear action.
• Highly organized, collaborative, and adaptable, with experience managing multiple priorities in a fast-paced, matrixed environment.
• Ability to travel ~10-20% of the time.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off.

Company Description

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.