[Hiring] Director, Demand Generation @Foundant + smartsimple

Role Description

• Own and execute the demand generation strategy for our government and public sector segment, plus other new segments, building lists, driving MQLs and creating pipeline that consistently meets or exceeds targets.
• Build and run integrated, multi-channel campaigns (email, paid, events, content) tailored to segment buyer behavior and budget cycles.
• Bring an inventive, test-and-learn approach, piloting new channels and tactics rather than relying solely on established playbooks.
• Lead ABM strategy and execution for targeted accounts, including account selection, personalization at scale, and close alignment with Sales on account engagement.
• Partner with Sales to define and refine target account lists across assigned segments including local and state government prospects.
• Work closely with Content, Product Marketing, and Sales to ensure messaging and campaigns resonate with buyer pain points.
• Partner with Events on segment-focused field and virtual events, from conference presence to webinars and roundtable lunch and learns.
• Align with Sales and RevOps on lead scoring, channel metrics, and handoff to ensure marketing-sourced conversions.
• Take a highly metrics-driven approach to pipeline generation, with fluency in attribution, funnel conversion, and pipeline efficiency reporting.
• Report regularly on segment performance against pipeline and revenue targets, adjusting strategy based on results.

Qualifications

• Proven track record leading demand generation through a period of rapid company growth, ideally including experience operating through M&A or platform/product integration.
• History of consistently meeting or exceeding pipeline and revenue targets at a fast-growing B2B SaaS company.
• Strong command of account-based marketing (ABM) strategy and execution.
• Experience marketing B2B SaaS into government buyers, particularly at the local and state level.
• Highly metrics-driven, with fluency in attribution and funnel/pipeline reporting.
• Comfortable operating with ambiguity and building process from the ground up as a segment scales.
• Strong collaborator — experience working closely with Content, Product Marketing, Events, and Sales/RevOps to drive integrated demand generation.
• Must be legally eligible to work in the United States.

Requirements

• Experience in adjacent regulated or mission-driven verticals (nonprofit, education, public sector tech).
• Experience with grant management or grantmaking software, or adjacent nonprofit tech.
• Experience in demand generation at a rapidly growing government focused B2B SaaS company.
• Familiarity with public sector procurement processes, budget cycles, and messaging tailored to government stakeholders at the local and state level particularly.
• Relationships within government and public sector networks and associations relevant to grantmaking.

Benefits

• Competitive salary and benefits, including tuition, and lifestyle reimbursements, and bespoke mindfulness and fitness initiatives.
• Flexible PTO policy, allowing freedom to manage time for personal well-being and professional success.
• Commitment to professional and personal development, with opportunities to collaborate across teams and exposure to diverse ideas and projects.
• Opportunities for career growth, including exploring new roles, leadership opportunities, or shifting to different departments.
• Autonomy and responsibility, empowering creative and independent work approaches.
• Employee recognition as a core part of our culture, ensuring great work is acknowledged.