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Direct Response Copywriter
@Alphalion
[Hiring] Direct Response Copywriter @Alphalion
Mar 29, 2025 - Alphalion is hiring a remote Direct Response Copywriter. đź’¸ Salary: $120/month stipend, 120 hours pto. đź“ŤLocation: USA.
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Role Description
We are looking for a Direct Response Copywriter to play a pivotal role in driving business growth by enhancing performance marketing creative, developing high-converting offers, and building AI-powered copy systems. In this role, you will be responsible for crafting compelling, data-driven copy that not only improves key performance metrics but also helps optimize customer acquisition strategies.
- Develop compelling video scripts with strong hooks, engaging narratives, and clear CTAs.
- Craft persuasive ad copy and image ad headlines that drive engagement and conversions.
- Ensure all copy effectively communicates benefits while complying with regulatory guidelines.
- Implement A/B testing frameworks to identify and refine high-performing creative elements.
- Work closely with creative strategists to align copy with visual storytelling.
- Develop copy variants tailored to different customer segments and levels of awareness.
- Maintain a balance between brand voice and performance-driven messaging.
- Design and test innovative offer structures to maximize funnel performance.
- Write persuasive landing page copy that aligns with ad messaging for a seamless user journey.
- Develop compelling value propositions and product descriptions, especially for supplements.
- Craft upsell and cross-sell copy to increase the Average Order Value (AOV).
- Conduct systematic testing of headlines, body copy, and CTA elements to improve conversion rates.
- Build copy frameworks for various landing page types (VSLs, long-form pages, product pages, pre-sells, etc.).
- Address customer objections through persuasive messaging that builds trust and credibility.
- Conduct deep research into customer pain points, desires, and buying behaviors.
- Analyze customer reviews, testimonials, and feedback to identify effective messaging angles.
- Research competitor offers and positioning to find differentiation opportunities.
- Stay updated on supplement industry trends, regulations, and direct response strategies.
- Develop customer personas and create targeted messaging frameworks for different audience segments.
- Extract insights from winning creatives across industries and apply proven direct response techniques.
- Build systematic research processes to fuel copy and offer development.
- Continuously analyze copy performance data to identify optimization opportunities.
- Develop and implement testing methodologies to improve creative effectiveness.
- Identify patterns in high-performing copy and scale successful approaches.
- Create structured frameworks for rapidly implementing and iterating on successful copy.
- Stay ahead of industry trends and competitors to ensure a cutting-edge marketing approach.
- Build and implement AI-powered copy systems to increase output, efficiency, and quality.
- Develop AI-driven templates for video scripts, landing pages, and ad copy.
- Utilize AI to analyze and replicate successful copy patterns.
- Implement AI-powered workflows for personalized copy at scale.
- Continuously test and refine AI-enhanced copywriting tools and systems.
- Stay up to date on AI advancements in copywriting and integrate relevant innovations.
Qualifications
- Proven experience writing high-converting ad copy for video and image-based creatives.
- Expertise in developing conversion-driven landing page copy that improves CvR and AOV.
- Strong understanding of direct response marketing principles and consumer psychology.
- Experience conducting A/B testing and analyzing performance data to optimize copy.
- Familiarity with AI-powered copy systems and automation tools.
- Knowledge of the supplement industry or DTC brands is a plus.
- Ability to collaborate cross-functionally with designers, strategists, and marketing teams.
- Strong research skills to analyze customer insights, competitor strategies, and industry trends.
Benefits
- $120/month Employee Stipend
- 120 hours PTO per year
- PTO on your birthday
- PTO for Quality life events
Company Description
Superhuman is building the most desired pre-workout energy brand, creating seriously fun products that actually work. Our mission is simple: turn boring workouts into daily celebrations and make fitness fun.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$120/month stipend, 120 hours pto
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 29, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
