[Hiring] Digital Media Services Specialist II @Cars Commerce

Role Description

The Digital Media Specialist II is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter, and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

Responsibilities Include:

• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
• Performance reporting with insights and optimization recommendations
• Develop and continue to expand keyword lists, ad copy, and landing pages
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Identify and propose areas of opportunity to expand digital advertising business for current clients
• Must be a team player that is also comfortable working independently
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Comfortable and confident speaking directly with clients

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO
• Proficiency in Google Sheets and Excel
• Be extremely accountable and resourceful
• Possess presentation skills
• Excellent verbal communication
• Willingness to learn

Requirements

• Salary Range: $58,300.00-69,950.00

Benefits

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day