[Hiring] Digital Marketing Senior Specialist @Cox Enterprises

Role Description

This position is remote/work from home. You need to reside within the Eastern or Central Time Zones. If near our Atlanta office, the role will be hybrid.

The Senior Specialist, Digital Marketing / Communications – Email, SMS & Organic Social conducts day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio. This role independently executes campaigns for a broad range of brands and products, handling end-to-end campaign development including:

• Audience strategy
• Content optimization
• Journey design
• Testing
• Performance analysis

The Senior Specialist identifies opportunities to improve engagement and deliverability, proactively recommends new strategies and content approaches, and contributes to the innovation roadmap for channel technologies and platforms.

The ideal candidate brings demonstrated expertise in email marketing, SMS, and organic social execution, with the ability to independently run complex, multi-brand campaigns and proactively recommend improvements. This individual partners closely with:

• 82 auction locations
• Key Account Marketing teams
• Creative teams
• Marketing automation specialists
• Analytics
• Agency partners
• Fellow digital marketing professionals

They will translate business objectives into high-performing channel campaigns and identify new industry trends and technologies that can strengthen Cox Automotive’s owned channel presence.

Qualifications

• Bachelor’s degree in related discipline and 4 years’ experience in a related field. Alternative combinations include:
  • Master’s degree and 2 years’ experience
  • Ph.D. and up to 1 year of experience
  • 8 years’ experience in a related field
• Experience in digital marketing with a demonstrated focus on email marketing, SMS, and/or social media execution across multiple brands or platforms.
• Proven track record of independently executing complex, multi-brand campaigns with measurable engagement and performance improvements.
• Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management.
• Demonstrated expertise with social media management tools and platforms (LinkedIn, Facebook, Instagram) including content scheduling, community monitoring, and social listening.
• Working knowledge of SMS campaign execution including compliance frameworks (TCPA, carrier guidelines), opt-in management, and delivery optimization.
• Proficiency with HTML and CSS for email template development and troubleshooting.
• Experience with analytics and reporting tools for measuring email, SMS, and social performance; ability to build dashboards and generate actionable insights.
• Proficiency with Microsoft Office (Excel, PowerPoint) and project management tools such as Monday.com.
• Strong analytical skills with the ability to interpret cross-channel performance data, identify trends, and formulate optimization strategies.
• Excellent written communication skills, including the ability to craft and refine channel content and present performance findings to stakeholders.
• Proven project management skills with close attention to detail and the ability to manage competing priorities under minimal guidance.
• Proactive, self-directed approach with the ability to identify opportunities and recommend new strategies without being prompted.
• Collaborative mindset with the ability to work effectively across cross-functional teams, agencies, and brand stakeholders.

Requirements

• Travel: 5%

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.