[Hiring] Digital Marketing Strategist @Foundever®

Role Description

We are looking for a talented and accomplished Digital Marketing Strategist to shape the strategy and performance approach for digital recruitment campaigns. The role translates hiring priorities and market insights into practical, measurable plans that help regional teams attract qualified candidates and improve the journey from first contact to hire.

The position works closely with Digital Hub Managers, Talent Acquisition, social media POCs, and other partners, while enabling each market to adapt the approach to its specific audience.

As a Digital Marketing Strategist, your daily responsibilities will include:

• Partner with the EMEA, APAC and Americas Digital Hub Managers, local Talent Acquisition teams and other stakeholders to understand hiring demand, candidate profiles, market conditions and operational capacity.
• Support the development of digital recruitment campaigns and social media plans aligned with hiring priorities and business goals.
• Support full-funnel campaign strategies across paid social, search and other relevant digital channels, recommending channel mix, audience segmentation and messaging based on performance data and recruitment objectives.
• Work with Digital Marketing Specialists to support campaign setup, optimization, testing and performance improvements across platforms such as Meta Ads, Google Ads and TikTok Ads.
• Monitor and analyze campaign performance, including spend, leads, applications, conversion rates and cost per hire, contributing to dashboards, reports and actionable recommendations.
• Support budget planning, forecasting and campaign pacing, helping ensure investment is aligned with hiring priorities and performance objectives.
• Identify opportunities to improve campaign effectiveness, lead quality and conversion throughout the recruitment funnel.
• Share insights, best practices and recommendations with the wider team to support continuous improvement.
• Stay informed about digital advertising trends, platform developments and AI tools that can improve campaign planning, analysis and performance.

How success will be measured:

• Success will be assessed through campaign performance, quality analysis, and contribution to recruitment and social media marketing objectives.
• Key measures may include qualified leads, applications and hires generated through digital campaigns.
• Cost per lead (CPL), cost per hire (CPH) and conversion rates against agreed targets.
• Campaign budget efficiency and performance improvements.
• Quality and accuracy of reporting, forecasting and performance recommendations.
• Social media impact aligned with key business goals.
• Implementation of testing and optimization initiatives.

Qualifications

• Fluent in Portuguese & English, written and spoken.
• Good understanding of campaign performance metrics, audience segmentation, conversion tracking, and optimization.
• Practical knowledge of advertising platforms such as Meta Ads and Google Ads. Experience with TikTok Ads or other advertising platforms is an advantage.
• Familiarity with Google Analytics, Excel and other reporting or analytics tools.
• Knowledge of marketing tools such as landing page builders, tracking pixels, automation platforms, or Power BI is an advantage.
• Familiarity with generative AI tools and their application to digital marketing workflows.
• Strategic and hands-on approach, combining the ability to set direction with an understanding of effective campaign execution.
• Strong analytical and critical-thinking skills, with the ability to understand performance, identify opportunities for improvement, and translate insights into action.
• Strategic and practical approach, with the ability to connect marketing objectives with realistic campaign plans and execution.
• Excellent organizational and prioritization skills, with the ability to manage priorities, deadlines, and responsibilities effectively.
• Collaborative mindset, with the ability to work effectively with different teams and stakeholders, share ideas, and support common goals.
• Proactive and adaptable approach, with a willingness to learn, test new approaches, and adjust plans based on results.
• Strong communication skills, with the ability to explain marketing performance and translate insights into clear, actionable recommendations for different audiences.
• Must hold EU citizenship or valid work permit for Portugal.
• Availability to work Monday to Friday from 9h to 18h.

Requirements

• Bachelor’s degree in Marketing, Business or a related field, or equivalent practical experience.
• Around 4 years of hands-on experience in digital marketing, performance marketing, or a related field, including paid campaign planning and optimization.
• Experience developing digital campaign strategies and translating business objectives into measurable marketing activities.
• Experience analyzing marketing data and preparing performance reports.
• Experience tracking, analyzing, and reporting on social media KPIs.
• Experience in recruitment marketing, employer branding, or working across different markets is a plus.

Benefits

• Competitive wages.
• Paid professional training.
• Employee discounts.
• Private healthcare & dental insurance (after six months of employment).
• Growth opportunities through various development programs.
• Fun and engaging company-wide initiatives, including our EverBetter wellness program.
• Job stability.
• Life-long skills and experience.
• Excellent work culture.

Application

Please submit your CV and a portfolio or brief case summary featuring two digital marketing projects you have worked on. For each project, we'd like to understand the objective, your responsibilities, the channels and strategies used, the results achieved and what you learned. Where possible, include relevant performance metrics such as CPL, conversion rates, qualified leads or other measurable results. Confidential information may be anonymized.

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