[Hiring] Digital Marketing Specialist @Manay CPA

Role Description

Are you an early-career marketer who wants to learn every side of digital marketing, from social media and design to paid ads, SEO and reporting? We're looking for a motivated, detail-oriented team member who will own our content and brand channels, support our performance and SEO efforts, and use AI tools smartly to work faster and better, growing into a well-rounded marketing generalist within an international B2B firm.

Responsibilities

• Content & Brand
  • Manage and grow our social media presence across Instagram, LinkedIn, Facebook, YouTube, Google Business Profile, Reddit, Quora, and X.
  • Plan and execute recurring email campaigns in line with our annual communication plan.
  • Design ad visuals, proposal presentations, brochures, website visuals, and other client-facing materials while maintaining brand consistency.
  • Prepare printed and offline marketing materials.
• Reporting & Analysis
  • Prepare weekly advertising performance reports and sales meeting reports for our US and Turkey markets.
  • Conduct weekly competitor analysis and identify content and channel gaps.
• Marketing Operations Support
  • Support the management and optimization of our paid campaigns on Google Ads, Meta Ads, and ChatGPT Ads.
  • Support SEO efforts including blog content, content maintenance, local SEO, AI search visibility (AEO), and keyword and ranking tracking.
  • Assist in maintaining our marketing and operations platforms, including HubSpot and other CRM, communication, and workflow tools.
• AI & Efficiency
  • Use AI tools to create, optimize, and repurpose content across channels while keeping quality and brand voice consistent.
  • Build and maintain reusable prompts, templates, and simple workflows for recurring tasks such as content production, reporting, and research.
  • Identify repetitive marketing processes and help turn them into AI-assisted or automated workflows that reduce manual work.
  • Review AI-generated content for accuracy, factual correctness, and brand consistency before publication.
  • Contribute to the team's digital transformation projects.

Qualifications

• Have a bachelor's degree in related fields such as Marketing, Communications, Business Administration, or a related field.
• 0–3 years of experience in digital marketing, social media management, or content marketing. Agency or in-house experience welcome; junior candidates are encouraged to apply.
• Native or professional proficiency in Turkish, combined with excellent written and verbal communication skills in Business English (Fluent) - All interviews will be conducted in English!
• Ability to create visuals, brochures, and presentations with Canva or Adobe tools.
• Experience managing social media accounts.
• Analytical mindset with the ability to read and interpret marketing metrics; comfortable working with Excel or Google Sheets.
• Eager to learn, detail-oriented, and ready to take ownership of tasks over time.
• Highly organized, with the ability to manage multiple platforms and priorities in a fast-paced environment.
• High proficiency and hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Midjourney, CapCut) is a big plus.
• Hands-on experience with HubSpot, Meta Business Suite, or Google Ads is a plus.
• Familiarity with GA4, Google Search Console, or Semrush is a plus.
• Basic knowledge of WordPress and HTML is a plus.
• Familiarity with automation platforms (e.g., n8n, Zapier) is a plus.
• Interest in B2B and B2C marketing or professional services (accounting, finance, legal, consulting) is a plus.
• High flexibility in working hours to align with US operations, global team schedules, and dynamic campaign launch timelines.

Requirements

• Location: Home office
• Work hours will be based on US TIME ZONES (Eastern Time)
• Travelling might be required.

Next Steps

If this opportunity sounds like a great fit, click Apply to submit your application. As part of your application, please include your resume along with samples of your work, such as content pieces, social media posts, blog articles, landing pages, presentations, videos, or marketing campaigns you've created. If some of your work is confidential, you're welcome to share examples that best demonstrate your skills or describe your contributions.

Shortlisted candidates will be invited to participate in an interview. Depending on the stage of the process, candidates may also be asked to complete a brief practical assignment focused on AI-assisted content creation, SEO, and digital campaign execution. This allows us to better understand your approach, creativity, and problem-solving skills in a practical setting.

As an international company, we kindly request that you add your English resume/CV along with samples of your work (content, design, or video portfolio) to your application. Applicants who do not provide an English resume/CV may not be considered. Candidates may also be asked to complete a short practical assignment related to AI-assisted content creation.