[Hiring] Digital Marketing Specialist @Cactus Communications Services Pte. Ltd.

Role Description

CACTUS is hiring a Digital Marketing Specialist to support its client services in Korea, targeting Korean researchers and academics to drive conversions for the client’s webshop. We are seeking an India-based specialist with native-level Korean proficiency and hands-on experience with the Naver advertising ecosystem to manage campaign activation, execution, and optimization. This is a 6-month contractual opportunity.

• Set up and manage Naver Search Ads (Power Link) targeting Korean-language research and academic keywords.
• Plan and execute Naver GFA (GFA – Guaranteed for Advertisers) campaigns across Naver Cafe communities and the Naver news feed.
• Manage Hibrainnet display ad placements targeting the Korean academic and research community.
• Manage ResearchGate advertising campaigns for the Korea market.
• Write and localize ad copy, headlines, and CTAs in natural Korean, tailored to each platform.
• Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates.
• Optimize keyword bids, audience targeting, and creatives based on performance data.
• Prepare monthly campaign performance reports for internal stakeholders and client review.
• Collaborate with the account manager on campaign approvals and creative feedback.
• Provide insights on Korean academic community behavior and platform-specific best practices.

Qualifications

• Professional level Korean language proficiency (written and spoken); TOPIK certification will be an added advantage.
• At least 2 years of experience in digital marketing or paid media campaign management, with hands-on experience running campaigns on Naver Search Ads (Power Link) and/or Naver GFA.
• Strong understanding of the Korean digital advertising ecosystem, particularly Naver as the primary search and discovery platform.
• Proven ability to analyze campaign performance, optimize campaigns, and prepare performance reports.
• Experience working with Hibrainnet or other academic/research-focused advertising platforms in Korea will be preferred.
• Prior exposure to academic publishing, research services, or B2B digital marketing is a plus.
• Familiarity with Naver Cafe community targeting and engagement with academic or research communities.
• Experience marketing to researchers, graduate students, or academic institutions in Korea will be an added advantage.

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter and 2 interview rounds.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates:

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Company Description

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.