[Hiring] Digital Marketing Specialist @GrowthAssistant

Role Description

This role involves building, managing, and optimizing paid media campaigns for U.S.-based clients.

• Launch and optimize Meta and Google ad campaigns from scratch
• Run A/B tests across creatives, audiences, and ad sets
• Manage Google Ads channels (Search, Display, PMax, Shopping, Video, etc.)
• Analyze ROAS, LTV:CAC, CTR, CPM, CPA, and other performance metrics
• Identify and troubleshoot platform issues, pacing problems, or performance drops
• Build reports in Google Sheets/Excel (pivot tables, charts, VLOOKUPs)
• Support creative testing and asset collection across cross-functional teams
• Conduct keyword research and optimize search term reports based on SEM best practices
• Collaborate daily via Slack, email, video calls, and PM tools
• Assist with competitive research and trend analysis

Qualifications

• 3+ years managing and optimizing Meta Ads campaigns
• 1+ year of hands-on Google Ads experience (any of Search, Display, PMax, Shopping, or Video)
• Strong understanding of paid media KPIs and optimization strategies
• Advanced Google Sheets / Excel skills (formulas, pivot tables, graphs)
• Experience managing multiple accounts in a fast-paced agency-like environment
• Excellent English communication skills
• Proven success working with U.S. clients
• Ability to work U.S. hours (PST/EST)
• Highly accountable, proactive, and detail-oriented

Nice to Have

• Agency experience
• TikTok Ads or Snapchat Ads experience
• Experience with MMPs (AppsFlyer, Adjust), GA4, or attribution frameworks
• Familiarity with creative intelligence tools (Meta Ad Library, TikTok Creative Center, Foreplay, MagicBrief)
• Experience with SEO or competitive tools (SEMRush, SimilarWeb, SpyFu, Data.ai, SensorTower)

Benefits

• 100% Remote (Work From Home – Philippines)
• Attendance, Performance, and Referral Bonuses
• Paid U.S. Holidays and Paid Time Offs
• Paid Parental Leave
• Health Insurance coverage
• Continuous Learning & Professional Development
• Bi-weekly salary payouts (competitive PH rates)
• Work-life balance in a supportive, growth-driven culture

Location

• Remote (Philippines only)

Schedule

• U.S. business hours

Compensation

• Competitive, based on skill and experience

Experience Requirements

• Experienced