[Hiring] Digital Marketing & Social Media Coordinator @Porch Group

Role Description

The future is bright for the Porch Group, and we’d love you to be a part of it as a Digital Marketing & Social Media Coordinator. As our Digital Marketing & Social Media Coordinator, you'll help bring the iRoofing brand to life across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant digital channels.

• Create engaging content, manage our social communities, support product launches and events, and help plan and execute paid advertising campaigns across Meta and Google Ads.
• Comfortable stepping in front of the camera to create authentic, engaging content for the iRoofing brand, from quick social videos and product highlights to event coverage and industry-focused content.
• This is a hands-on role for someone who enjoys both the creative side of marketing and the analytical side of improving campaign performance.

Qualifications

• 2+ years of experience in social media, digital marketing, paid media, communications.
• Strong writing, communication, and storytelling skills in English language.
• Hands-on experience managing multiple social media platforms.
• Comfortable and confident appearing on camera and representing a brand in social media content.
• Strong English verbal communication skills and the ability to communicate naturally and enthusiastically on video.
• Experience creating short-form video content for platforms such as Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
• Experience with or strong working knowledge of Meta Ads Manager and Google Ads.
• Understanding of digital advertising fundamentals including audiences, targeting.
• Comfortable working with marketing analytics and using data to make decisions.
• Creative eye and a strong understanding of what makes digital content engaging.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and priorities simultaneously.
• Ability to work independently while collaborating with a team.
• Comfortable learning new technology, software, and marketing tools.
• Proactive, curious, and willing to test new ideas.
• Experience working with global and/or US-based business teams.

Requirements

• Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload.

Benefits

• Pay Range: COP 3,700,000.00 to COP 4,950,000.00 salary per month.

What Success Looks Like

• Build an active and engaged social media community.
• Consistently produce high-quality content that resonates with roofing professionals.
• Develop a recognizable and authentic personality for iRoofing across social media.
• Increase awareness and engagement across our digital channels.
• Generate qualified traffic and leads through organic and paid campaigns.
• Continuously improve advertising performance through testing and optimization.
• Turn product launches, customer stories, and industry events into effective digital campaigns.
• Use data to understand what's working and recommend what we should do next.